Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 4

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EDITOR’S letter
This years first edition is all about the Fashion
Revolution 2014, how could it not be. For the
last years we, at greenthisseason, have been
changing our own attitude towards fashion.
We make conscious choices when it comes to
buying fashion, we buy less, we buy better, and
we support our designers. Long before this
revolution we knew, like so many with us, that
the way we abuse fashion couldn’t go on much
longer.

Inspired by this global event, we used this
opportunity to ask our own designers “Who
made your clothes”? We already knew that
they are all very conscious and very much
involved with every aspect of their production,
but even we were surprised at how much
effort they really go through, to stay honest,
transparent and fair on every single level of
their production. You can read their stories in
this issue.

Carry Somers took to action; she is asking the
entire world to take note of what is happening
and demands a change. She started the Fashion
Revolution. Our own Jo-Ann had an interview
with her, you can read it here.

Why not ask your favourite designer or brand
“Who made your clothes”? It shouldn’t be a
hard question to answer.

Green This Season MAGAZINE Spring 2014

Like they say at the Revolution’s HQ; “Fashion
is a force to be reckoned with. It celebrates,
provokes, and entertains. And, from April 24th
2014, it’s going to do even more. Because we’re
turning fashion into a force for good.”
“ON 24th APRIL LAST YEAR, 1133
PEOPLE WERE KILLED AND
OVER 2500 WERE INJURED WHEN
THE RANA PLAZA FACTORY
COMPLEX COLLAPSED IN DHAKA,
BANGLADESH. SOCIAL AND
ENVIRONMENTAL CATASTROPHES
IN OUR FASHION SUPPLY CHAINS
CONTINUE. THE FASHION
REVOLUTION DAY SAYS ENOUGH
IS ENOUGH.”

Show your support on April 24th label. Share
your picture on our Facebook or twitter page
and tag yourself with #insideout
We also ask you to support our platform, support
our designers and support the movement.
Believe it or not, you are the only one that can
demand a change with your actions.
YOU HAVE MORE
POWER THAN
YOU THINK.
You are the change the fashion world is waiting
for.

Donna