Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 35

Quality (were any organic material
used or just synthetics?) Health (If
not organic, were materials obtained
through industrial cultivation? If so, were
chemicals and toxins used? Can these
impact your health?) Sustainability
(How has production impacted the
Earth in terms of water waste, CO2
emissions in the supply chain etc?)

Lots of interesting questions
right? And I can guarantee
each question has some pretty
interesting answers too
(though beyond the scope of this article, but
answered on Oreeko.com).

Consider this:
One year ago on April 24, 2013
a huge structure housing
many garment factories
collapsed in Bangladesh.
1,133 people were killed.
This wasn’t an underground
sweatshop - it was all
“official” businesses working
for huge brands out there.

Now let’s look at the “Made In” part of
the tag. This piece of info is crucially
important because it reminds us that our
garments were made somewhere and by
someone.
And that changes everything because we
are forced to think about the persons(s)
behind the garments. We’re
taught to think that our clothes magically
appear on a rack in a boutique or mega
mall. But let’s face it: if there’s a pair of
hands involved, we must try to think of
the working conditions endured by the
person(s) who created our clothes.

34

One year after this event, Fashion
Revolution Day (FRD) wishes to
remember these victims and to take the
opportunity to shed light on where and
how clothes are made.
You see, I believe that maybe there is a
reason why tags are so small and tucked
away: no manufacturer really wants you
to think about the story your clothes are
trying to tell you because - despite the
glitz and glamour of the fashion world
- there’s a dark secret hidden within the
fibers of your garments.

Green This Season MAGAZINE Spring 2014

Knowing about the material is
more useful than just learning how
to properly wash the garments. It
can tell you stories of: