Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 14

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now, so it truly is a global movement.
We’ve got the support of most of the
international NGO’s, from Oxfam and
Greenpeace to the Fairtrade Foundation,
and have an amazing variety of events
happening in the UK and globally as
well.

This year we’ve had a few hundred brands
already who want to join in and
participate, and I think it may be next
year when most of the high street brands
jump in- a lot have expressed interest,
but it may be that it needs one or two to
jump before the rest do. We’ll see.

Green This Season MAGAZINE Spring 2014

Fashion Revolution day is
set to be a yearly event.
What can we hope to see in
the upcoming years for this
campaign?
It is certainly ongoing and what we hope
to do is to get a consensus from everyone
in the supply chain about what changes
need to happen and what we need to
focus on. We don’t want this to be a ‘topdown’ approach; so we want to ask the
cotton farmers, the dyers, the weavers
and the seamstresses, what do you feel
is the most pressing issue for next year?
What would you like to see us address?’
Obviously we need a theme, which is
inclusive, but we want something we
can reach by consensus as well. I think
that the important th