Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 13

know where the raw materials were from.
So actually, the question ‘Who Made
Your Clothes?’ is a lot more difficult for
brands to answer than we thought.

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I see transparency as a prerequisite to
improving standards. We’ve really got to
get the brands to tell us who made their
clothes, so that they can start to rebuild
these broken connections throughout
the supply chain.

We certainly haven’t seen a big response
from the brands and retailers in terms
of consumers asking ‘Who Made Your
Clothes?’ A lot of people have been
asking the question, a few brands have
replied and they’ve generally told us
where the clothes were made but not
who made them. A lot of brands haven’t
replied at all. We need more people, to
ask more questions so that everybody
around the world is starting to demand
to know ‘who made my clothes?’ We
hope that by consumers taking that
small step, brands will realize that
they have to take a bigger step towards
transparency. In terms of the response
from the public, from organizations,
from the government and from brands
and retailers that want to be involved,
we have had a phenomenal response. We
have fifty-three countries involved

Green This Season MAGAZINE Spring 2014

Fashion Revolution Day is fast
approaching, how has the
response to this campaign
been so far?