Green Lake Magazine Green Lake Magazine 2012 - Page 58

58 | Green Lake magazine 2012 Shoemakers are hard at work at W.C. Russell Moccasin Co. crafting hand- sewn custom-made, made-to-measure leather moccasins, shoes, and boots in 100 different styles. The Berlin company began in 1898 when Will C. Russell hand-crafted his rst pair of boots for the then-booming Wisconsin logging business. Hunters quickly recognized the value of the Russell hand-sewn product and a legend was born. For 114 years, Russell Moccasin has provided hunters and outdoorsmen and women with shoes and boots that not only look great, but i>iʈiiiV̈ð Bill Gustin joined the company in the 1920s as a traveling salesman to help spread the word about the comfortable, handmade moccasin boots that he enjoyed wearing himself. After W.C. Russell passed away in 1924, Bill bought the company. A competitive trap and skeet shooter, hunter, and sherman, Bill realized the footwear needs of sportsmen, and was determined to provide them with the nest hand-lasted boots and shoes. In the early 1930s, he launched the Russell Birdshooter, which is still vvii]>>ʏiʜvʜv]ʏ>vi] and casual shoes. Bill ran the company for 55 years and was joined by his son- in-law Ralph Fabricius in 1955. Ralph continues to run the business today, and his son Bill works in shipping, and daughter Sue is the plant manager. Since 1898 285 S.W. Franklin St., Berlin, WI (920) 361-2252 Showroom Hours: Mon-Fri 8am-Noon & 1-5pm, Sat 8-11am RUSSELLMOCCASIN.COM Custom-tted, handcrafted moccasin boots and shoes for outdoor folks. By Jill Carlson W.C. Russell Moccasin Co. Custom Handmade Leather Boots and Shoes