Greater Cheyenne Chamber of Commerce Business Journal Q1 2014 | Page 32

Business Journal
Issue Sponsor:

80/20 Sales & Marketing
Approach to More Traffic,
Conversions & Profits
By: Perry Marshall, Orginally published in Inc Magazine

In his book 80/20 Sales and Marketing, marketing and
advertising expert Perry Marshall explains how you can
transform your sales and marketing results without extraordinary effort. In this edited excerpt, the author describes
the Power Triangle and explains how effectively using its
parts -- traffic, conversion and economics -- can help improve your marketing efforts.
There are three steps to selling anything. The first step
is getting traffic: You gotta get human bodies ^Y\