Great Streets for Los Angeles | Page 14

GOALS & STRATEGIES 3 Collect Data Consistently and Uniformly We will improve our capacity to use data to identify safety hazards and top crash locations, and address them in a systematic way. In creating a unified data program we will develop consistent metrics to evaluate the effectiveness of our crash-reduction efforts and establish baseline data to track overall progress toward our vision of eliminating all fatalities. a. Improve data collection and analysis to target high-crash locations citywide 14 4 Conduct Outreach Citywide to Advance Vision Zero Goal We all have a part to play in helping achieve the goal of zero traffic fatalities. Using outreach and messaging campaigns, LADOT will be the leading voice to encourage safe and courteous behavior on the street that will save lives and prevent injuries. a. Launch new safety campaigns with “Vision Zero” messaging b. Identify additional funding for safety campaigns c. Coordinate communications on safety issues