GRC Professional - February 2015 Edition | Page 27

previously experienced a negative reputation event
reported that revenue (41%) and loss of brand value
(41%) were impacted most.
Companies are concerned about the consequential
effects that escalating reputational issues can have.
Almost 90% of executives rate reputation risk as more
important or much more important than other strategic risks their companies face. And 88% say they are
explicitly focussing on managing reputation risk, with
more than half investing in brand monitoring tools,
crisis management and scenario planning.
 Companies are investing to im