Graphic Arts Magazine May 2019 | Page 27

Feature unplug your mouse or disable your trackpad and try to navigate your company’s website using only keys on your keyboard (namely tab, shift, arrows, enter, and space bar). See if you’re able to navigate through your website and if you’re able to interact with every element on the page, just like you’d be able to with a mouse. It’s even more powerful if you’re a developer and you’re able to experience your own creations first-hand using only a keyboard. GAAD smartphone; whether on the web or in software; and whether you’re a developer, user, funder, or influencer, there are important realities to be aware of when it comes to inclusive technologies. GAAD is an opportunity to assess these realities and shed light on how we can make the digital world more accessible to more of the population. GAAD is marked by organized public events all over the world, as well as individual activities to bring awareness to this ever- important issue. 2. your company’s website from the perspective of someone with a visual impairment by resizing text in your web browser to 200% of its original size. Take notice of whether anything has shifted dramatically or if any content is missing after you make the change. 3. 1. Go Mouseless for an Hour: The GAAD team suggests that you @graphicarts Check for Colour Contrast: Sufficient colour contrast is an important part of both printed and digital inclusive design. The greatest colour contrast is black text on a white background, however if your company website isn’t this stark, the GAAD team suggests using a colour contrast analyzer tool (such as one from The Paciello Group) to determine whether there is sufficient colour contrast between different elements on your website. Experience Digital Accessibility The GAAD organization does a great job suggesting ways in which you can experience digital accessibility for yourself. Why not set aside some time on May 16th to let your team participate in experiential learning to increase awareness of potential challenges faced by co-workers and customers? Here are some activities to try: Enlarge Your Fonts: Experience 4. Take the Screen Reader Challenge: Screen reader tech- nology is used by those with visual impairments to navigate visual interfaces. The screen reader will read aloud and describe various elements on screen. For Windows users, there are a number of free screen reader options available for download, including the popular NonVisual Desktop Access (NVDA). For Mac users, there is a tool called VoiceOver built right into the OS. With your screen reader enabled, check out your company’s website and other organization’s sites (both big and small, inside and outside of your industry). You may be surprised to learn that even the big players (I’m looking at you, Amazon) don’t always get it right. For example, when navigating Amazon’s home page with a screen reader, several of the recommended products were not tagged correctly, meaning that instead of describing the product, the screen reader read aloud the name of the image (“img_64877. jpg”). This is a lost sales opportunity. Take this challenge one step further by disabling your mouse and trackpad, using only your keyboard to navigate. Take it even further by either turning off your monitor or closing your eyes to navigate using only the screen reader’s voice prompts. Finally, take the whole challenge one step further by increasing the speed of the screen reader. Having had the oppor tunit y to witness a blind individual use his computer solely through the assistance of a screen reader, I can tell you that the assistive voice was speaking so GRAPHIC ARTS MAGAZINE | May 2019 | 27