Contents
6
May 2018 | Volume 21 | No.4
WIDE-FORMAT
MARKET TRENDS
Transcontinental sets its sights on the packaging market
A closer look at the US$1.32 billion purchase of Coveris
Filomena Tamburri
11
Is there a profitable future for small- and
medium-sized printers?
The Paper Express Shoppe is making sure the answer is
“yes” Staff Writer
15
15 Wide-format market trends
Advances in equipment, media and inks spur growth
Tony Curcio
20 PDF gets a unifying update
Cool things you’ll want to know about PDF 2.0
Pat McGrew
26 The dos and don’ts of multichannel marketing
All the pieces have to work together to create relevant
campaigns
John Foley, Jr.
28 To transform your brand, tell as superb story
A look at three companies that do it right
Diana Varma
30 How do millennials consume print?
They actually trust print and are not screen-obsessed
Olivia Parker
32 Trust closes the sale
The importance of order forms to build trust and sell online
Dave Hultin
34 Getting the grants and tax credits you’re entitled to?
20
PDF gets a unifying update
What you need to know to maximize government funding
Elliot Schiller
38 Two important words that can make or break a sale
Revealing sales statistics – and innovative ways to say
thank you Joanne Gore
In every issue
Printer profile:
The Paper Express
Shoppe
@graphicarts
11
Trust closes the sale
32
9
12
31
36
37
PRINT INDUSTRY NEWS
NEW PRODUCTS
INSTALLATIONS AND INVESTMENTS
LIST OF ADVERTISERS
CLASSIFIED
GRAPHIC ARTS MAGAZINE | May 2018 | 3