Graphic Arts Magazine May 2018 | Page 18

Cover story re l a te d to w i d e - fo r m a t helped to initiate—and will continually change—this business. As technology advances, it will influence equipment, media and inks. I also foresee a time when t h e s o f t w a re u s e d f o r design and print will evolve into a direct connection to the consumer. Software will be more than just a way of Matt Bartlett, regional sales making a printer print – it manager, Mutoh Canada will be a pipeline to the final output via devices like smartphones, with much more wide-format printing being done remotely. “We don’t print on just paper anymore. When wide-format started, we had water-based inks and used paper. That quickly evolved into using blank white vinyl, so we could do more long-term outdoor prints. Now we see printing on glass, acrylic, metal and even stone. Also, more types of inks will be used and machines will be able to print on flat as well as irregular surfaces. In fact, some signage is already being put on LCD-style substrates. “We at Mutoh also agree with studies indicating that the two largest growth areas for North America will be dye sublimation (textile) printing and aqueous inkjet. We also foresee a crucial need for education and training as new markets emerge.” HP “The world of traditional wide -format , previously focused on sign and display, is undergoing phenomenal changes thanks to advances in printing technology, inks and materials,” said Sonia Grobanopoulos, marketing manager, graphics solutions business, at HP Canada. “For example, when HP launched Sonia Grobanopoulos, its latex technology in 2008, marketing manager, graphics it was mostly used for trad- solutions business, HP Canada itional signage, wraps and retail signage. However, improvements in ink technology (such as better water- fastness, instant drying, and scratch resistance) have continued to open up new applications, expanding into areas such as car wraps, floor and window graphics. We do see the ability to print on textiles opening up an entire new range of applications,” she added. “HP Latex recently certified a new range of durable textiles on materials made from 100% cotton, cotton linen or poly- ester. These durable textiles can deliver mass commercial 18 | May 2018 | GRAPHIC ARTS MAGAZINE products such as handbags, curtains, blinds, cushions and lampshades. Inks are another area that HP views as moving wide-format to another level. For example, its latex white ink delivers a true glossy white that doesn’t yellow over time. “High print quality and vibrant colours at high speeds will be essential to this market moving forward. A wider range of media will enable printers to expand their services to deliver new applications – especially for new clients such as architects and designers. Speed to market will also be key. Finally, water-based inks deliver odourless prints that are both safe for the environment and device operators, all the while simplifying ventilation, storage and transportation. Also, final prints can be used where solvent and UV-curable might be unacceptable, such as hospitals, hotels and schools.” Mimaki Lucas Crossley is Mimaki’s regional manager for Canada. “In today’s com- petitive market, businesses often seek to expand their product offerings, create new profit centres and retain their clients. Recent advan- ces in technology have emerged that offer greater diversity in print-and-cut applications, making it pos- sible to achieve this goal. Of Lucas Crossley, regional specific interest, are sub- manager, Mimaki Canada strates that are too sensitive for latex or solvent technology, due to the heat or coatings required to cure those inks. “The combination of white and colour ink adds value to applications utilizing transparent or semi-opaque films. LED-UV-curable inks deliver greater opacity with less ink consumption, while maintaining image vibrancy and density. High opacity white ink enables block-out printing within a single print, so printers can easily create window graphics that can be viewed differently from either side, or when backlit. “Today’s print service providers seek technology that offers the broadest possible range of applications at an affordable price with reasonable running costs. That, in my opinion, will always be par t and parcel of the future of wide-format.” Tony Curcio Editor, Graphic Arts Magazine [email protected] graphicartsmag.com