Graphic Arts Magazine December 2017 / January 2018 | Page 22

Feature
Sign Expo Canada shakes it up while
attracting over 3,000 attendees
This year, the 2017 edition of the Sign Association of Canada’s
Sign Expo Canada, Oct. 27-28 at the Toronto International
Centre (Mississauga, ON) shook it up a little. There was a
change in location and dates, a new on-floor dye sublimation
demo, and an entertaining new social event. Sign Expo has
traditionally been held in late September in Hall 5 at the
International Centre. In 2017, the association had to make
some adjustments. Its usual show space and time was taken
by the massive Canadian Manufacturing and Technology
show. “After being in the same place at the same time for over
a decade, this was a great opportunity to take a fresh approach
toward the show,” said Chief Staff Officer Erin Roberts.
“We’ve had exhibitors who’ve
had their booths in the same
place for years, and with a
completely different hall con-
f iguration, it took some
ingenuity to ensure that every-
one had comparable visibility
in a location that’s much longer
and narrower. In the end, we
had a lot of exhibitors who told
Erin Roberts, Chief Staff Officer
us how happy they were with
the traffic flow of the hall, as well as attendees who loved the
look and feel of the show. We traditionally have over 3,000
registrants and over 100 exhibitors – and this year was no
22 | December 2017 / January 2018 | GRAPHIC ARTS MAGAZINE
exception. Our attendees loved the show and our exhibitors
got great lead generation.”
Some popular show events included the Young Professionals
Networking Luncheon, the Sign Competition, the Design &
Wrap Competitions, the annual Don Morgan Memorial Golf
Tournament, and much more. The premiere social event was
the Best of the Canadian Sign Industry Awards Dinner Oct.
27 which was completely sold out. We congratulate the hard-
working organizers, sponsors, staff and volunteers who made
this show such a success. Here are a few images from this
annual event.
graphicartsmag.com