View from the publisher
From marketing to tradeshows to sports
business. And, as we always do at this event, you can enter
a free draw to win a fabulous prize.
Last September at Print 18 in Chigago, I had the opportunity
to listen to author and speaker Seth Godin, whom I now
consider a marketing genius. He’s written almost 20 best-
selling books and has been inducted into three marketing
halls of fame. His presentation was one of the best I’ve ever
heard. Godin has a unique take on the meaning of marketing.
He defines marketing as doing work that matters for people
who care. He also believes that strategic marketing is not for
the masses, but for people who actually care about what you
do. That, I’m sure, would include just about every printer I’ve
ever met. His keynote address was Thriving in the Connected
Economy – and it’s the cover story of this month’s issue written
by Diana Varma, who also heard his presentation. Please be
sure to check it out on page 17.
Last month we had two Canadian “firsts” on our installations
page. This month we have another. MPI Print purchased
Canada’s first Scodix Cast & Cure Ultra 202 Digital Enhance-
ment Press. The new press will allow its customers to add
holograms and other 3D special effects, metallics, spot foiling
and much more.
Last month I collected $20 from a friend in Calgary after
making a bet that the Maple Leafs would beat the Calgary
Flames. He even gave me a two-goal spread! Leafs won that
particular game 6-2. Well, since the Flames are now on top
in the Pacific division, and at press time the Maple Leafs were
in a terrible tailspin, I don’t think I’ll be making another wager
any time soon. Also, as a loyal Blue Jays fan, I noticed that
the club is already piling up injuries even before the season
begins. So I’m hoping things will improve.
As always, stay positive and stay focused.
Joe Mulcahy
Publisher, Graphic Arts Magazine
[email protected]
Speaking of checking things out, please stop by booth 5662
at Graphics Canada April 11-13 and say hello. We have some
cost-effective lead-generation packages to boost your
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Account Managers
Maureen O’Sullivan
Sandy Lee
Tim Mulcahy Bindery
Digital Marketing Manager Art Director
Gregory Turner Edward Gorodkine
Web Development
George Dedopoulos
Specialty Graphic
Finishers
GRAPHIC ARTS MAGAZINE
would like to thank our contributing writers:
Norm Beange • Alec Couckuyt • Tony Curcio • Joanne Gore
Bonny Koabel • Elliot Schiller • Paul Shearstone • Brian Tracy
Caterina Valentino • Diana Varma
2019 EDITORIAL BOARD
Evan Cambray, Fastsigns of Markham and Richmond Hill
Ray Fagan, Heidelberg
Danny Ionescu, HP
Steve Klaric, KBR
Marg Macleod, Association Manager DIA
Scott Morgan, Master of Digital Media
Paul Tasker, Spicers
Marc Raad, Significans Automation
Serge Trajkovich, RRGR Inc.
Gillian Mothersill, Ryerson University GCM
We acknowledge the financial support of the government
of Canada through the Canadian Periodical Fund of the
Department of Canadian Heritage.
We acknowledge the financial support of the Government of
Ontario through the Ontario Media Development Corporation.
CMCA
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4 | April 2019 | GRAPHIC ARTS MAGAZINE
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