GRAPHIC
ARTS
Contents
17 Big marketing ideas
Thriving in a connected economy
Diana Varma
April 2019 | Volume 22 | No. 3 | $7.95
Your perfect connection to the printing, graphic arts, sign and packaging industries
April 2019 | Volume 22 | No. 3
22 Changing your ‘elevator pitch’
Telling prospects “why” you do what you do is more effective
Caterina Valentino
26 Accessing subsidies for your student workers
BIG MARKETING IDEAS:
THRIVING IN A
CONNECTED ECONOMY
+ MARRYING PRINT WITH DIGITAL
BIG MARKETING IDEAS
Government programs for employers and students
Elliot Schiller
28 Marrying print with digital
When to leverage advantages of analogue, digital and hybrid
Alec Couckuyt
32 How to access $90,000 of export funding annually
Government programs for exporters
Bonny Koabel
17
33 Is packaging print the next big opportunity?
Pharmaceuticals and smart packaging predicted to lead the way
Tony Curcio
34 Industry profile: Doxim
The rise of one of Canada’s top digital transformation companies
Staff Writers
36 How to sell anything to anyone
The importance strategy and understanding human behaviour
Brian Tracy
38 CRM – Got any?
The importance of Customer Relationship Management
Paul Shearstone
Accessing subsidies for your student workers
26
40 The Best of Bindery: Part 3 of 10
The lucrative market of diaries, notebooks and planners
Norm Beange
46 How to capture attention and get the envelope opened
CRM – Got any?
38
How to capture
attention and get the
envelope opened
46
Lessons learned from a “cheesy” direct-mail campaign
Joanne Gore
8
9
12
16
44
45
Installations & investments
Print industry news
New products
Creative & design
List of advertisers
Classified