GORV - Digital Magazine Issue #2 | Page 10

| RV FEATURE READ FULL STORY “It would be easy for consumers to assume nothing is being done to improve the performance of the RV industry,” Mr Lucas said. “But this is far from the truth. In fact, the CIAV released in 2012 the Victorian Caravan Industry Blueprint, a 10-year strategic plan for the industry based on improving our overall productivity and performance.” Mr Lucas also pointed to its establishment of the National Caravan Industry Training College, which has become a division of the association undertaking industry manufacturing training programs and workshops for association members. The idea is to educate them on all aspects of compliance, the importance of these regulations, and the best way to implement them. 10 gorv.com.au “While this program is in its early days, we are seeing a large number of our members attending and getting a lot out of the workshops,” Mr Lucas said. HONEST MISTAKES Non-compliant manufacturing should not be confused with honest errors in manufacturing. These are two very separate issues. And the purchaser has rights to recourse enshrined in Australian law. It is not my wish to sound like an apologist for the RV industry, but it’s worth acknowledging that a caravan, camper trailer, fifth wheeler, etc., are largely hand-built products – the construction process is far removed from what you’d see on an automotive production line. That said, if I’d dropped $70,000 on a new van, I’d rightly expect it to be pretty darn perfect. “The challenges we are seeing in some cases are structural problems with the legislation itself and the dispute resolution limits in some states; however, an RV purchase is also one of the highest value items a consumer will ever purchase in their lifetime and one which is tied to a high level of anticipation, excitement and aspiration. It is quite understandable that there is a high level of emotion attached to an RV purchase. Our responsibility is to try to manage the customer’s expectation through the RV’s ‘life cycle’ and improve interactions between consumers and industry businesses wherever possible,” Mr Lamont said.