THE FRONT BOOT
DISCOVERY SNAPS
UP TOP PARKS
Discovery Parks has acquired the Top Parks brand,
creating Australia’s largest network of parks.
Under a new licensing model, Top Parks member
parks will remain independently owned but will
form part of the growing Discovery Parks network.
The combined group creates a network of more
than 220 parks and a loyalty base of over 140,000
camping enthusiasts, making it the single largest
group of caravan, holiday and resort parks in the
country, Discovery CEO Grant Wilckens said.
“It’s the logical next step for Discovery,” he said.
“Our customers travel all over Australia and we
want to offer them great places to stay and loyalty
rewards, even where we don’t own our
own parks.”
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Under the agreement, both the Discovery Parks
and Top Parks brands will be retained, allowing
for differentiation between the company-owned
and licensed parks.
Mr Wilckens said the deal would provide
licensed parks with access to Discovery Parks’
greater purchasing power as Australia’s largest
park owner-operator, as well as its digital
marketing expertise.
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