Good Teaching Practices | Page 12

KEY EUROPEAN COMPETENCES FOR LIFELONG LEARNING  Communication in the mother-tongue • Communication in the foreign language • Digital skills • Learning to learn • Social and civic competence • Spirit of initiative and entrepreneurship • Cultural awareness and expression teaching materials TEACHING MATERIALS • Text book with digital extension for further information • Materials provided by the teacher (photocopies, slides and hand-outs) • IWB • Use of Clouds (p.es. Dropbox) • Conceptual maps and plans in order to summarise the topics in the classroom and focus on the most important issues • Newspaper articles TESTS AND EVALUATION CRITERIA Written checks of structured and semi-structured type; classroom exercises in groups (cooperative learning) or in pairs (peer tutoring); individual exercises. Oral Tests. Formative and summative evaluation. POSSIBLE REMEDIAL ACTIVITIES Targeted exercises, also through an activity led by the teacher-Hours of study carried out through laboratorial activities. The importance of the class as a “resource”. ORGANIZATION, IN SUCCESSION, OF LESSONS First lesson: Recovery of pre-knowledge (participatory and interactive lesson through stimulating questions to search for feedback from students, Peer tutoring) Second lesson: difference between strategic Marketing and operational Marketing (open discussion, stimulated lesson, brainstorming) Third lesson: Analysis of "4 Ps" or Marketing Mix (interactive and participated lesson, open discussion, brainstorming) Fourth lesson: specific analysis on promotional activities (interactive and participated lesson, open discussion, brainstorming) Fifth lesson: concrete examples produced by the class regarding what has been learned (peer tutoring, cooperative learning, flipped classroom) Sixth lesson: Tutorial to be carried out at home and class report through a real lesson organized by students on the concepts learned (flipped classroom)