KEY EUROPEAN COMPETENCES FOR LIFELONG LEARNING
Communication in the mother-tongue
• Communication in the foreign language
• Digital skills
• Learning to learn
• Social and civic competence
• Spirit of initiative and entrepreneurship
• Cultural awareness and expression teaching materials
TEACHING MATERIALS
• Text book with digital extension for further information
• Materials provided by the teacher (photocopies, slides and hand-outs)
• IWB
• Use of Clouds (p.es. Dropbox)
• Conceptual maps and plans in order to summarise the topics in the classroom and
focus on the most important issues
• Newspaper articles
TESTS AND EVALUATION CRITERIA
Written checks of structured and semi-structured type; classroom exercises in groups
(cooperative learning) or in pairs (peer tutoring); individual exercises.
Oral Tests.
Formative and summative evaluation.
POSSIBLE REMEDIAL ACTIVITIES
Targeted exercises, also through an activity led by the teacher-Hours of study carried out
through laboratorial activities. The importance of the class as a “resource”.
ORGANIZATION, IN SUCCESSION, OF LESSONS
First lesson: Recovery of pre-knowledge (participatory and interactive lesson through
stimulating questions to search for feedback from students, Peer tutoring)
Second lesson: difference between strategic Marketing and operational Marketing (open
discussion, stimulated lesson, brainstorming)
Third lesson: Analysis of "4 Ps" or Marketing Mix (interactive and participated lesson,
open discussion, brainstorming)
Fourth lesson: specific analysis on promotional activities (interactive and participated
lesson, open discussion, brainstorming)
Fifth lesson: concrete examples produced by the class regarding what has been learned
(peer tutoring, cooperative learning, flipped classroom)
Sixth lesson: Tutorial to be carried out at home and class report through a real lesson
organized by students on the concepts learned (flipped classroom)