Several hours, during the course of the school year, were dedicated to some meetings
with experts in the field of olive growing. The undersigned has programmed, in
collaboration with Mr Sbardella, responsible for the marketing of the Consorzio Olio
Toscano, some topics to be dealt with on marketing in general, in order to concentrate
the attention of the class on marketing specifically of Tuscan oil.
The attention was then concentrated in the final hours of the LU, on the promotion
activity. In fact, the students had to concretely promote the oil from Volterra abroad and
therefore it was sensible that they knew the right techniques of publicity and knew to be
masters of a right dialectic also in the approach with the potential consumers. The work
done in the class on marketing had therefore as a final product a real presentation and
the students had to implement everything they learned in the classroom.
CLASS CONTEXT
TITLE: Marketing – Focus on the "marketing Mix"
SCHOOL LEVEL: Upper secondary School.
CLASS CONTEXT: III Forms –Finance and marketing administration and business
information systems
TEACHING METHODOLOGIES AND TIMES
INTERDISCIPLINARY AREA: Business Economics, English, Computer Science.
TEACHING METHODOLOGIES: Participatory and interactive front lesson, cooperative
learning, peer tutoring, open discussion, brainstorming, flipped classroom, role playing.
MODULE: Business operations-Business communication-Focus on marketing
SUBJECT OF THE LESSON: the "4 Ps" expected time: About 20 hours in the first school
term.
INCLUSIVE DIDACTICS
Maps were made and diagrams on the blackboard also to facilitate learning to a
disabled student. With the support teacher we have identified the most important
concepts to be brought back in a perspective of minimum objectives.
PRE-KNOWLEDGE
• Porter’s value chain
• Business operations
• Strategic Marketing
EXPECTED RESULTS
• KNOWLEDGE (knowing): Knowing the difference between Price, Product, Placement
and Promotion; be aware of the growing importance of the "fifth P": Packaging
• ABILITY (know-how): Recognizing the different types of promotion and being able to
read the different business strategies even in an operational marketing perspective.
Knowing how to distinguish strategic marketing from the operative one
• COMPETENCES (knowing how to be): to identify, in different tasks of reality, the
appropriate marketing strategies to be adopted in relation to the different markets of
reference in which the company operates.