Channeling these topics in the broader scenario outlined by the Asvis and thinking
about the 17 goals listed by the United Nations to be reached in the next 15 years, I
referred above all to the following objectives:
• Goal No. 4: Quality Education
• Goal No. 8: Decent work and economic growth
• Goal No. 9: Companies, innovation and infrastructures
I believe that the topics outlined in this didactic unit can surely come back and reach
these goals: it is in a perspective of economic growth in fact that marketing takes the
lead and is a flywheel for the promotion of business innovation. At the basis of all this
there is, of course, a quality education that will always allow students to develop a
critical thinking and a reasoning always to seek a solution to the problems that may
arise even in the tasks of reality used in class to check the skills learned; first step to fully
understand the true reality that surrounds them.
PLAN OF A LU:
After a brief reflection on the importance of Marketing in the company and also recalling
it as one of the primary activities listed in the "Value chain" by the well-known economist
Michael Porter in 1985, I proposed to my class, the following LU that contains the module
for the "Marketing mix". I have devised multidisciplinary lessons of business and English
economics in order to explain the "4 Ps" (Price, Product, Placement, Promotion) also in
the foreign language.