GolfPlus May 2018 Digital Edition (May 2018) | Page 34

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SEEING IS BELIEVING

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By Randy O . Williams
Revo Ryker Sunglasses - The Stryker from Revo is a bold , oversized square frame . Inspired by the surfers of the West Coast of America , it is made of a lightweight , shatterproof polycarbonate lens .

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Revo Observer - Clean lines and a comfortable fit make this classic aviator look in Revo ’ s Observer model a smart choice to add to your collection .

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Bolle 6th Sense Shiny White Lime - The ergonomic design of Bolle ’ s 6th Sense will optimize your field of vision , regardless of your activity .
idden spring hinges , rubber components to absorb moisture at the frame tips , adjustable silicone nose pads , maximized viewing angles , state of the art lens materials for optimum visual clarity , there is as much technology at work in the sunglasses golfers wear these days as in the drivers and fairway woods they swing with . No more excuses about whif�ng on a swing because of glare or frames slipping from sweat . Still , premium manufacturers like Bolle , Serengeti , Costa Del Mar , Revo and Oakley are constantly toiling to bring improvements to the visual game .
Whether a golfer has a preference for plastic lenses which are lightweight , impact- and scratch-resistant , or glass lenses that have the greatest clarity and are
44 G o l f P l u s MAY 2018 scratch resistant , one of the key components of quality sunglasses is polarization . “ For many , if not most , sunglass buyers , polarization is extremely important . There is simply no other technology better at neutralizing the negative effects of glare . And while it does add cost , consumers de�nitely recognize the value of opting for polarized sunglasses ,” Jim Katz , Marketing Consultant for Bolle / Serengeti said .
Because golfers are able to enjoy their sport in a wide variety of settings from the mountains and deserts to beach layouts , one of the improvements centers on the �ltering abilities of lenses that adapt to changing light conditions . “ A good thing for both changing settings ( i . e . desert , ocean courses ) but also evolving conditions ( sunset , fog ..) are photochromic lenses which change tint depending on current availability of light ,” explained Katz . “ You start out your round on a sunny day but by the back 9 it becomes overcast , well those automatically adjust for the differences .” While protection from UV rays are key , more and more manufacturers are also offering polarization to their models again with the aim for improving truer vision , but also to �ght an element faced in other activities . “ Gol�ng sunglasses share traits with water sports where a key is reducing glare , particularly on the greens so one can see the breaks better ,” Al Perkinson Vice President of Marketing for Costa Del Mar Sunglasses said . Technology aside , in terms of pure fashion , it should be noted that style trends worldwide really begin in California where many sunglass manufacturers are based . Inspiration from fashion coming from