Feature
this year ’ s US Open worth a whopping US $ 12m , Slumbers and his commercial team have their work cut out to claw back the difference , and more .
On Brexit , the 57-year-old Slumbers says , “ I think it would be purely speculative to give a view on the impact of Brexit on golf at this stage ,” adding , “ We will continue to monitor developments in the months and years to come but our focus will remain on fulfilling our governance responsibilities , delivering successful championships and supporting the development of the sport in a sustainable fashion .”
The two-handicapper takes a distinctly business-orientated approach to the organization and his role within it . “ We implemented a five-year strategic plan last year and are working towards our goals of developing The Open as one of the world ’ s great sporting events , maximising its commercial potential to enable us to invest £ 200 million in the sport over the next ten years and working with our partners to ensure effective global governance of the sport ,” he says .
Slumbers adds , “ I worked in the city for 30 years and learned a lot about the world of business in that time [ and ] it is so important to work with people to help them achieve their full potential ,” explaining , “ The R & A has such a key role to play in golf globally [ so ] I hope to be able contribute some of my ideas and experience to the organisation at the same time as building on the hugely impressive range of skills and expertise of the team here . My personal management style is based around teams with a strong focus on delivery .” The R & A CEO welcomed golf ’ s return to the Olympic fold after a 112-year hiatus , explaining , “ I think you saw how much it meant to Justin Rose and Inbee Park to win Gold Medals and the players who were there thoroughly enjoyed being part of the whole Olympic experience .
“ One of the key benefits of Olympic golf is the number of young people watching around the world who will have seen golf being part of the games and wanted to try it [ and ] it is this breadth of viewership which is very difficult to replicate outside of the Olympics . Slumbers also sees the wider , political picture and says , “ I think it will also influence governments to invest in golf as an Olympic sport and provide greater support for participation programmes ,” adding , “ That may take time to feed through the system but it is very important for golf to be part of such a global celebration of sport .” Having gained experience of the Far East during a distinguished career in the financial services industry , Slumbers , a father-of- two is upbeat about the development of golf in the region , observing , “ We have already seen tremendous success for Asian players in the women ’ s game and I think Ariya Jutanugarn ’ s victory at Woburn last year demonstrated a growing strength in depth throughout the Asia-Pacific region . “ In the men ’ s game we have seen Hideki Matsuyama progress from winning the Asia-Pacific
Amateur Championship to go on and win on the PGA Tour and contend in ‘ Major ’ championships [ and ] there are numerous other [ Asian ] players contending on a regular basis so I think there is every possibility
[ a second Asian ‘ Major ’ champion ] will happen sooner rather than later . “ We have two members of staff serving the Asia-Pacific region and felt that an office in Singapore cemented our position and demonstrated our
commitment to the region ,” says Slumbers , adding , “ There are a huge range of initiatives we are involved in throughout Asia and it is a key area for us in terms of encouraging the future growth of the sport .
“ Sentosa is the ideal place for us to operate from and is in many ways a hub for golf in Asia , with some of the leading bodies having regional headquarters there . We will be working closely with the club on the Singapore Open , which is part of The Open Qualifying Series , and the Asia- Pacific Amateur Championship which will be played there in 2018 ,” and the man about to preside over his third Open Championship is excited by the way golf is developing in India .
“ The R & A is working closely with the Indian Golf Union to help them develop a comprehensive strategy for the growth and development of the game in India ,” he says , adding , “ The strategy looks at grass roots initiatives , to encourage more children to take up golf , and we have also supported the development of coaches for a number of years through the National Golf Academy of India , whilst I have been hugely impressed by Aditi Ashok and she is just one of a number of exciting talents coming through .” Corporate governance is an issue Slumbers is strangely reluctant to discuss when asked about the trials and tribulations of other sports governing bodies such as FIFA , playing a distinctly straight-bat , saying , “ I ’ m afraid we would rather not get into giving an openended comment of that kind ,” but there must surely be a huge amount the R & A could pass-on , having an unrivalled and unbroken run of 263 years with a clean bill of financial health .
Evidence of the Slumbers hand on the financial tiller is clear from an analysis of the official accounts for R & A Championships Ltd , which promotes and manages events such as the Open Championship and the Amateur Championship . Turnover was up from £ 66m to £ 70.4m in his first year at the helm , an increase of 6.6 %, administrative expenses marginally down , staff costs static , the classic telltale signs of a financial expert in charge . But balancing the books is no longer good enough within the hallowed portals of the R & A Clubhouse in St . Andrews ; getting the Open Championship back to the pinnacle of the game will be a yardstick by which the Slumbers era will ultimately be measured , and , as FIFA has found to its cost over recent years , the loyalty of national governing bodies under its aegis , especially in Asia , is directly linked to the financial support they receive from the centre .
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JULY 2017