Golf Industry Central Winter 2017 | Page 4

Mike’s Space Welcome to our Winter 2017 Edition of Golf Industry Central magazine Welcome to our Winter 2017 edition of Golf Industry Central’s e-magazine. This issue counts as our 31st, with the first ever published in December 2009. I can’t believe it’s been that long! Thanks for all your support. Click here to see all the back issues. Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia. Originally from Southern California, Mike has permanently resided on the Gold Coast for the past 10 years. He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region. Currently, Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www.golfindustrycentral.com.au. Editor / Sales: Mike Orloff [email protected] +61 415 682 259 Skype – golf.industry.central Contributors: Mathilda Andersson - Journalist Now, with almost half the year already behind us we look forward to all the major events happening in our industry and around the country for the rest of 2017. As many of you would already be aware, the 2017 GMA National Conference in Adelaide is nearing rapidly, kicking off with the somewhat unconventional event of the bicycle Chautauqua with Greg Patterson on October 6. If you haven’t yet heard about this innovative educational ride, check out Gregg’s article in the magazine and get inspired – and moving. As Golf Industry Central is the media partner for the conference, and me attending, I strongly encourage all managers and their staff to register for this year’s conference as it is predicted to be the biggest and best one yet. All you need to know is within this magazine. Also in this winter issue, we cover the recent great news of golf being recommended for the Olympic Games in 2024, Hooray! Even though some might have their reservations about it being included due to last year’s debacle with some big names opting out on the men’s side, it is certainly a great opportunity for the sport to grow, especially as numbers are indicating positive junior progression in the aftermath of the event. At Golf Industry Central we hope you’re enjoying the colder temperatures around the country – on and off the golf course – and that the wettest weather is now behind us to spare our courses from too heavy deluge. As always, we hope you will enjoy these articles as well as a course development update and various industry news from around the country. Please feel free to drop me a line if you ever need any assistance on what you may be undertaking at your facility or business. MIKE ORLOFF Managing Director Golf Marketing Specialist Publisher Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 4743, Robina Town Centre, Robina Qld 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it’s management. Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people playing golf and spending money! Currently our readership covers all sectors of the industry - General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and various others from over 80 countries worldwide. Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through the sharing and discussion of thought-provoking topics, we will hope fully help your business in some small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will need to be a collaborative effort. Please feel free to submit any items or stories you think the general industry may have interest in. 4 The Golf Marketing Professionals I www.golfindustrycentral.com.au