Golf Industry Central Winter 2017 | Page 35

Andre Eikmeier is an Entrepreneur, Co-Founder + Joint CEO of Vinomofo, one of Australia’s fastest-growing companies and a leader in innovation, disruption and culture. Vinomofo launched in April 2011 from a little garage in Adelaide and has since grown quickly and profitably to a run rate of over $50m revenue, 450,000 members and a team of over 100. After a successful launch in New Zealand in June 2016, Andre and Vinomofo have global visions. Andre and his team have proven to be game-changers in the wine industry, removing some of the ‘bowties and bullshit’ of the elitist wine crowd. He believes that everybody should be able to enjoy good wine and Vinomofo embraces the power of social media and digital content, to engage and entice a new generation of wine consumers. Andre is passionate about culture in the workplace and has a belief that being human is vital in running a great business, inside and out. He is a strong believer in the importance of outstanding customer service and harnessing the power of your customer base to promote your product. Health and nutrition are topics of rising importance on all of our minds. I