Industry news
JORDAN SPIETH WILL
GRACE THE COVER OF 4
MILLION WHEATIES BOXES
M
any of the greatest American athletes
of all time, including numerous
golfers, have had their pictures
printed on the iconic orange Wheaties box,
and now the cereal maker is adding one
of the PGA Tour’s rising stars to its roster:
Jordan Spieth.
The company announced on Tuesday May
16 th that the 23-year-old, who has already
won two major championships in his
young career, signed a deal that will have
him beaming from cereal aisles across the
country beginning this fall.
Spieth talked about the new endorsement
deal during his press conference at the AT&T
Byron Nelson, where he is teeing it up this
week.
“I’m going to be on the cover of 4 million
Wheaties boxes later this year which is really
cool, Breakfast of Champions. You grow
up seeing your favorite athletes on these
boxes and used to walk down the aisle of the
grocery store whenever my mom used to
drag me along and always want to see who
was on the cover and to actually be on one
is a pretty special dream come true,” Spieth
said.
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The Golf Marketing Professionals I www.golfindustrycentral.com.au