Golf Industry Central Summer 2016 | Page 4

Mike ’ s Space

Welcome to our Summer 2016 Edition of Golf Industry Central magazine
As we head into our 10th year of existence , the Golf Industry Central team , ( Andrew , Mathilda , Cam , Josh , Joel , Chelsea and myself ) hope you all have had a fantastic 2016 .
and the potential impact on the golf industry in SE Qld . It is a bit of a hot-button issue , and especially here in Queensland , with some aspects to consider for the golfer .
Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia . Originally from Southern California , Mike has permanently resided on the Gold Coast for the past 10 years . He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region .
Currently , Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www . golfindustrycentral . com . au .
Editor / Sales :
Mike Orloff mike @ golfindustrycentral . com . au + 61 415 682 259 Skype – golf . industry . central
Contributors :
Mathilda Andersson - Journalist
Publisher
Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 4743 , Robina Town Centre , Robina Qld 4230
Contents may not be reproduced without written permission . Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it ’ s management .
What can I say about 2016- but it was a roller-coaster ride with ten days on the road with Gregg Patterson and Norm Spitzig , a truly inspiring time for me professionally , and personally .
Follow that up with nine days with Bill Yates , the guru of Pace of Play , and a few days at the New Zealand GMA Conference , as well numerous golf marketing workshops held in several regional towns throughout Australia .
It was a lot of travel for sure this year but there is no better way to build relationships than in person , and to hear from you what your challenges are . I am so motivated , recharged and ready to hit it hard in the 2017 season with many new initiatives to roll out .
In this issue of Golf Industry Central ’ s e-magazine we have a look at the ever-growing presence of MSL Solutions and their move into the global golf market , as well as their evolution into the Australian market .
In this issue we also hope to start a discussion about Daylight Saving
Furthermore , Bill Yates discusses the various pace of play issues he is seeing internationally , and outlines some things you can do to improve this at your facility .
Of course we wrap it up with some recent news from around the region and a few course development updates occurring through 2016-17 . And as we reported on before , the trend of clubs opting to sell parts of their land to stay financially afloat , seems to continue .
We hope you all have a great holiday season and get refreshed for the fantastic year that is to come in 2017 . Tiger is back playing so should be an exciting year for the industry globally !
As always , drop me a line if you ever need any assistance in the marketing of golf .
Golf Industry Central exists to help golf facilities throughout Australia , New Zealand and South East Asia perform better . We offer easy access to golf industry news , job vacancies , recruitment services and operational advice . We also help overseas markets access the local golf industry via our vast network , online magazine and weekly publications .
Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry . We all have a common denominator with our respective businesses - we need more people playing golf and spending money ! Currently our readership covers all sectors of the industry - General Managers , Superintendents , suppliers , golf pros , front line staff , accounting , architects , and various others from over 80 countries worldwide .
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry . Through the sharing and discussion of thought-provoking topics , we will hopefully help your business in some small way . For this magazine to be fully sustainable and to achieve our goal and vision , it truly will need to be a collaborative effort . Please feel free to submit any items or stories you think the general industry may have interest in .

4 The Golf Marketing Professionals www . golfindustrycentral . com . au