Mike ’ s Space
Welcome to our Autumn 2017 Edition of Golf Industry Central magazine
Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia . Originally from Southern California , Mike has permanently resided on the Gold Coast for the past 10 years . He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region .
Currently , Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www . golfindustrycentral . com . au .
Editor / Sales :
Mike Orloff mike @ golfindustrycentral . com . au + 61 415 682 259 Skype – golf . industry . central
Contributors :
Mathilda Andersson - Journalist
Publisher
Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 4743 , Robina Town Centre , Robina Qld 4230
Contents may not be reproduced without written permission . Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it ’ s management .
As Golf Industry Central comes closer to our 10th Anniversary in July , I think back to the time when I was figuring out what I wanted to do when I “ grew up ”. After 20 + years in commercial golf management it was time to reset my goals and create a new vision for moving forward .
I wanted to become a leading news and information resource for the golf industry in Australasia . Depending on how you look at things , I feel we ’ ve come a long way to accomplishing this . I ’ ve met some fantastic people along the way and have built many lifelong friendships due to the golf industry and more so from our little website .
Having a clear vision is critical to accomplish great things and it ’ s something I have thought about for our industry . We all deep down want the best for the game we create a livelihood from . Looking at our industry , we are heading in the same direction now , but the vision is still not as clear as I feel it could be . Would a simple common vision statement for all stakeholders help this become clearer , a stronger guiding light ? My perspective is in this mag .
We ’ re now well into the new year of 2017 , and things are getting busy at clubs and facilities around the country in terms of event and competitions , though weather has had impact in several regions .
I just recently attended the NSW PGA Awards night – my first time to attend but what a great venue Royal Sydney is with amazing food ! It was an excellent evening to rub shoulders with people from various parts of our fine industry and a big congratulation to all the much worthy award winners .
In this first issue of 2017 we talked to World Golf Foundation ( WGF ) Chief Executive Steve Mona , who explained the major global trends seen in the golf industry last year , and what ’ s anticipated for the future . He also reviewed last year ’ s Olympic Games and what effect it may have had on golf participation globally .
We also wanted to take the opportunity in this issue to thank one of the major supporters of the global golf industry – maybe even the biggest in Australia – Dr Haruhisa Handa . Without his vigorous support through the ISPS HANDA organisation golf in Australia would be much more challenged than it is , and many of our pro tournaments may be non-existent !
At Golf Industry Central we hope you ’ re off to a good start of the new year , I know we sure are , and as always we hope you will enjoy these articles as well as a course development update and various industry news from around the country .
Please feel free to drop me a line if you ever need any assistance on what you may be undertaking at your facility or business .
MIKE ORLOFF Managing Director Golf Marketing Specialist
Golf Industry Central exists to help golf facilities throughout Australia , New Zealand and South East Asia perform better . We offer easy access to golf industry news , job vacancies , recruitment services and operational advice . We also help overseas markets access the local golf industry via our vast network , online magazine and weekly publications .
Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry . We all have a common denominator with our respective businesses - we need more people playing golf and spending money ! Currently our readership covers all sectors of the industry - General Managers , Superintendents , suppliers , golf pros , front line staff , accounting , architects , and various others from over 80 countries worldwide .
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry . Through the sharing and discussion of thought-provoking topics , we will hopefully help your business in some small way . For this magazine to be fully sustainable and to achieve our goal and vision , it truly will need to be a collaborative effort . Please feel free to submit any items or stories you think the general industry may have interest in .
4 The Golf Marketing Professionals www . golfindustrycentral . com . au