Golf Industry Central Autumn 2017 | Page 28

Course Development

BRIGHT FUTURE AHEAD FOR MORNINGTON GOLF CLUB

By Mathilda Andersson
One of the most prestigious golf clubs on the Mornington Peninsula , Mornington Golf Club , is currently bucking the trend of dwindling memberships and financial decline , and is experiencing a soar in participation rates .
Visitors to Melbourne and the Mornington Peninsula may be spoiled for choice , but the overpopulation of courses in the area has unfortunately forced a number of clubs to seek financial solutions in merger deals or land sales . The Mornington Golf Club is not one of them .
Sometimes referred to as the hidden gem of the Peninsula , offering breathtaking views across the Port Philip Bay , the premier 18-hole golf course has seen a steady spike in membership over the past 18 months .
According to the club ’ s General Manager , Craig Murdoch , overall membership numbers have increased by 25 % since early 2015 , now counting over 800 members , with 150 active Junior members alone .
“ We have made a number of strategic investments over the past 18 months to improve our golf course and
Clubhouse hospitality facilities in order to attract new members and visitors to the Club ,” Murdoch said .
“ Membership numbers were sitting at around 650 , and we highlighted that to attract more members to Mornington there was a fair bit of work needing to be done to improve the clubhouse and the golf course ”
“ We now have a target of 1000 members , which would be remarkable in the current golfing climate .”
To further enhance member satisfaction , the Club is in the process of building a new iconic 140 metre Par 3 on the cliffs of Port Philip Bay with the city skyline as the backdrop for the green . The clubhouse also received a facelift over the last 18 months , with fantastic renovations completed on both the locker rooms and the popular Bayview restaurant , which is now one of the busiest restaurants in Mornington .
“ At Mornington we are in an enviable position of membership growth and we are confident that this will continue once our exciting new hole is open for play and as the golf course improves each year ,” Murdoch said .
The 15th green with Mornington harbour in the background
The iconic new Par 3 being built on the cliffs of Port Philip Bay