Industry news
STRATEGIC ALLIANCE TO CREATE NEW OPPORTUNITIES IN AUSTRALASIA
The relationship between the European Tour and the ISPS HANDA PGA Tour of Australasia has been officially ratified through a Strategic Alliance , which was announced today at the ISPS HANDA World Super 6 Perth .
The Strategic Alliance formalises a partnership which will continue to create new opportunities in the Australasia region , for the membership of both Tours , and build additional pathways for southern hemisphere professionals to progress their careers on the European Tour .
The announcement follows the success of the Strategic Alliance between the European Tour and Asian Tour , which was agreed in July of 2016 and has seen the working relationship between both Tours go from strength to strength – with four events cosanctioned between the European and Asian Tours in 2017 season and two more tri-sanctioned alongside the PGA Tour of Australasia .
Keith Pelley , Chief Executive of the European Tour , said : “ This Strategic Alliance is another exciting announcement for the European Tour as we formalise and build on an already strong working relationship with the PGA Tour of Australasia , for the mutual benefit of our respective memberships .
Peter O ’ Malley , Chairman of the PGA of Australia , said : “ The ISPS HANDA PGA Tour of Australasia and European Tour have always shared a strong relationship and this Alliance is a natural progression as we look to grow and enhance golf in the Australasia region ,” said O ’ Malley .
The agreement is a natural extension of the existing partnership between the two Tours .
This new Alliance will see both the European Tour and the PGA Tour of Australasia explore ways of combining their marketing and commercial resources to maximise potential growth of the game .
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