Oral Care Market Size, Industry Analysis Report, Regional
Outlook from 2017 to 2024.: Global Market Insights Inc.
Increasing global prevalence of oral diseases such as periodontal disease, dental cavities
and caries will drive Oral Care Market growth. Oral diseases are increasing due to poor
hygiene, unhealthy diet rich in sugars, growing consumption of harmful substances such
as tobacco and alcohol. According to WHO statistics, approximately 60 to 90 percent of
school children and nearly 100 percent adults suffer from dental cavities. About 15 to
20 percent adults aged between 35 to 44 years are affected by severe periodontal
disease.
Increasing geriatric population will serve to be a high impact rendering factor. Elderly
people are at a higher risk of acquiring oral diseases owing to increasing bone loss with
age. Growing public awareness regarding importance of maintaining hygiene due to
various programs and initiatives will augment industry expansion. For instance,
National Oral Health Programme organized in association with Indian Dental
Association for promoting healthy behavior and effective dental practices.
Technological advancements will further propel industry growth. For instance, in June
2016 Philips launched new bluetooth enabled Sonicare FlexCare Platinum Connected
electric toothbrush which tracks peoples brushing in real time and ensures compliance
with dental professional’s advice. Pressure of intense competitive pricing experienced
by industry players may impede the oral care growth to some extent.
Based on product, the industry can be segmented into toothbrushes,
mouthwashes/rinse, denture products, toothpastes and dental accessories. Toothpastes
accounted for the largest share owing to high usage and repurchase rates. Most dental
professional recommend brushing twice daily leading to higher toothpaste usage.
Availability of toothpastes in various forms such as pastes and gels along with different
colors and flavors will stimulate demand. Toothbrushes are will exhibit lucrative
growth owing to introduction of advanced technologies such as electric and bluetooth
enabled toothbrushes that provide better cleaning. The distribution channel segment
includes consumer stores, online distribution, retail pharmacies and dental
dispensaries. Consumer stores held significant revenue share due to widespread
presence.
U.S. oral care market will witness significant growth over the forecast timeframe owing
to increasing prevalence of dental diseases. As per CDC statistics, approximately 31
percent adults aged between 20 to 44 years suffer from untreated dental caries.
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