GMI Oral Care Market

Oral Care Market Size, Industry Analysis Report, Regional Outlook from 2017 to 2024.: Global Market Insights Inc. Increasing global prevalence of oral diseases such as periodontal disease, dental cavities and caries will drive Oral Care Market growth. Oral diseases are increasing due to poor hygiene, unhealthy diet rich in sugars, growing consumption of harmful substances such as tobacco and alcohol. According to WHO statistics, approximately 60 to 90 percent of school children and nearly 100 percent adults suffer from dental cavities. About 15 to 20 percent adults aged between 35 to 44 years are affected by severe periodontal disease. Increasing geriatric population will serve to be a high impact rendering factor. Elderly people are at a higher risk of acquiring oral diseases owing to increasing bone loss with age. Growing public awareness regarding importance of maintaining hygiene due to various programs and initiatives will augment industry expansion. For instance, National Oral Health Programme organized in association with Indian Dental Association for promoting healthy behavior and effective dental practices. Technological advancements will further propel industry growth. For instance, in June 2016 Philips launched new bluetooth enabled Sonicare FlexCare Platinum Connected electric toothbrush which tracks peoples brushing in real time and ensures compliance with dental professional’s advice. Pressure of intense competitive pricing experienced by industry players may impede the oral care growth to some extent. Based on product, the industry can be segmented into toothbrushes, mouthwashes/rinse, denture products, toothpastes and dental accessories. Toothpastes accounted for the largest share owing to high usage and repurchase rates. Most dental professional recommend brushing twice daily leading to higher toothpaste usage. Availability of toothpastes in various forms such as pastes and gels along with different colors and flavors will stimulate demand. Toothbrushes are will exhibit lucrative growth owing to introduction of advanced technologies such as electric and bluetooth enabled toothbrushes that provide better cleaning. The distribution channel segment includes consumer stores, online distribution, retail pharmacies and dental dispensaries. Consumer stores held significant revenue share due to widespread presence. U.S. oral care market will witness significant growth over the forecast timeframe owing to increasing prevalence of dental diseases. As per CDC statistics, approximately 31 percent adults aged between 20 to 44 years suffer from untreated dental caries. 1 | Page