GMI Fertility Testing Devices Market | Page 2

Browse key industry insights from the report “Fertility Testing Devices Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, France, Italy, UK, Spain, Russia, China, India, Japan, South Korea, Australia, New Zealand, Singapore, Argentina, Brazil, Mexico, South Africa, Saudi Arabia), Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024” in detail along with the table of contents: https://www.gminsights.com/industry-analysis/fertility-testing-devices-market OTC based or non-prescription segment accounted for major share due to easily available ovulation and fertility monitors on the websites, rising supporting initiatives undertaken by companies to generate awareness amongst the population concerning advancement in products and its availability in various cities. The aforementioned factors increase the preferences, accessibility, and confidentiality of the test resulting in rapid diagnosis that stimulates the product adoption rate. U.S. accounted for largest revenue share of 2016 attributed to the increasing prevalence of the PCOS, growing first-time pregnancy age, and declining fertility rates that demands for high adoption of the fertility testing devices market products. Additionally, the associated benefits of the devices provided through the fertility awareness methods (FAM), and ovulation monitors boost the industry progress. India and China will witness lucrative business growth opportunities owing to the increasing funding in the development of ovulation and fertility monitors, intensifying focus of domestic as well as international companies for business expansion. Moreover, decrease in fertility rates and lifestyle disorders are the factors propelling the demand. Some of the business players include Fertility Focus, Fairhaven Health, Church & Dwight, Geratherm Medical, HiLin Life Products, Babystart, Taidoc Technology, Quidel, AccuQuik, Alere, bioMérieux, Abbott Laboratories, Prestige Brands Holdings, and Procter & Gamble. The business players emphasis on strategic acquisitions, partnership, and alliances for growth in company development. For instance, in April 2014, the Prestige Brands, announced agreement of acquiring Insight Pharmaceuticals that markets and distributes feminine care as well as OTC healthcare products. This acquisition will provide the company with increase in the business revenue and strengthen its product portfolio. 2 | Page