gmhTODAY 17 gmhToday Nov Dec 2017 - Page 15

The Human Touch While your computer vendor may remember your name and your charge card information, only a small store owner will remember who you are and who you are shopping for. If you’re a regular at Amoretto Boutique on Monterey and Martin Streets in Gilroy, owner Sandra Castaneda certainly will. “In my boutique, people receive a personalized customer service experience,” Castaneda said. Amoretto offers a carefully curated mix of apparel, accessories and home decor. Castaneda loves to match shoppers with the perfect products based on their style and personality. That’s the reason she got into the fashion business in the first place. Local businesses are typically run by people who have pursued their dreams—and it shows in their interactions with customers. And not only is the experience personal, but the products are more unique. Local businesses often feature local products, handmade products, or carefully curated products that can’t be found online or in chain stores, such as the cheeky, quirky gifts and décor at the Nimble Thimble. The moral of the story? Shop local, and you won’t be the third person to bring a Snuggie to the office Christmas gift exchange. #GirlBoss According to the National Association of Women Business Owners, 20 percent of all businesses worth a million dollars or more are owned by women. That number is rising, thankfully, but it can’t hold a candle to the ratio of women-owned businesses in downtown Gilroy. In downtown alone, there are at least 21 women-owned small businesses, which is about half of the businesses in downtown. A few examples are Shag Salon, Shag Beauty Bar, the Nimble Thimble, dabble Art Studio, Green Glaze Pottery Studio, Bikram Yoga, Ashford’s Heirlooms, Gilroy Bowl, and itty bitty Beauty Boutique. By shopping local, you are empowering women in business and supporting a community that has become an incubator for women taking charge of their dreams. Economy of Choice Shopping local ensures that you will have more options to shop local in the future. You may not think your $25 purchase makes a huge difference, but add those little purchases up over the span of a year, and you’ve made a difference. Brad Jones of Booksmart said when people shop too much online, they are actually contributing to the paring down of amenities and options in their local community, forcing themselves to shop online even more. “I don’t think people want to have a town where there’s nothing but houses and UPS trucks. If they always just say ‘it’s easier to click and forget it,’ then your community starts to weaken and you don’t have all the amenities that you would in places where people support local retail,” Jones said. Holiday Calendar Holiday Library Wine Tasting at Solis Winery. Offering their award-winning, vintage wines— a great way to entertain out-of-town guests. soliswinery.com Weekends November 24th to December 31st. 8th Annual Holiday Tea presented by the Morgan Hill Historical Society at Villa Mira Monte. Festive Victorian tea. December 1st & 2nd. Seating is at 11:30am. morganhillhistoricalsociety.org Holiday@Night. Return to Gilroy Gardens for the magic of the season! Enjoy festive strings of twinkling lights, Santa, ice skating and live shows while ushering the holiday season. December weekend nights 4pm- 9pm and 4pm-midnight on New Year’s Eve. Morgan Hill Kiwanis Holiday Lights Parade. An annual tradition that delights families and children of all ages as the community welcomes in the winter holiday season. The festive holiday parade starts at 5:30pm followed by the official lighting of the City Tree on December 2nd. morganhillkiwanis.org Downtown Gilroy Holiday Parade and Tree Lighting It’s the most wonderful time of the year to be in Gilroy! The Gilroy Downtown Business Association presents this annual event December 2nd, beginning at 2:30pm, with the parade at 5pm. Guglielmo Winery’s 29th Annual Christmas at the winery. Browse a huge selection of beautiful holiday décor and unique Christmas items while you enjoy award-winning wines, gourmet food, hot mulled wine, holiday carolers, and musicians. December 2nd-3rd, & 9th-10th from 10am to 5pm guglielmowinery.com Holiday Boutiques at Fortino Winery. Shop a unique holiday boutique with many local crafts people and enjoy award winning wines December 9th - 10th from11am to 5pm. fortinowinery.com South Valley Symphony: “Peace Around the World” The orchestra will perform Howard Hanson’s Symphony No. 2, “Behind Me Dips Eternity” by Henry Mollicone, and “Stille Nacht” (Silent Night) based on the mesmerizing version by Mannheim Steamroller. December 9th, 7:30pm at the Gavilan College Theater. southvalleysymphony.org Holiday Boutique at Gilroy Center for the Arts. Explore the Center exibhits and shop for unique, handmade gifts by local artisans! From December 15th to December 17th. GilroyCenterForTheArts.com 15 The Human Touch Holiday Calendar While your computer vendor may remember your name and your charge card information, only a small store owner will remember who you are and who you are shopping for. If you’re a regular at Amoretto Boutique on Monterey and Martin Streets in Gilroy, owner Sandra Castaneda certainly will. “In my boutique, people receive a personalized customer service ex- perience,” Castaneda said. Amoretto offers a carefully curated mix of apparel, accessories and home decor. Castaneda loves to match shoppers with the perfect products based on their style and personality. That’s the reason she got into the fashion business in the fi rst place. Local businesses are typically run by people who have pursued their dreams—and it shows in their interactions with customers. And not only is the experience personal, but the products are more unique. Local businesses often feature local products, handmade products, or carefully curated products that can’t be found online or in chain stores, such as the cheeky, quirky gifts and décor at the Nimble Thimble. The moral of the story? Shop local, and you won’t be the third person to bring a Snuggie to the offi ce Christmas gift exchange. Holiday Library Wine Tasting at Solis Winery. 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