gmhTODAY 16 gmhToday Sept Oct 2017 - Page 47

I n the age of online shopping and big box stores, family run businesses have to be creative and persistent to keep up with the competition. Jaime Rosso, co-founder of Rosso’s Furniture in Gilroy and Morgan Hill, along with his wife Evelia and brother Anthony, has been keeping ahead of the competition for 39 years through a commitment to “bend over backward to please our customers and take care of them,” Rosso told TODAY . What they can offer that IKEA or Amazon cannot is the local touch. “We can provide the local service that a lot of those places can’t do. And we’re competitive because we will match prices.” Rosso followed in his parent &H\]\HܙH B\X[ NM[H[][XH[YH\&\H[\ܙY۝ۈ\[\Y]˂^H۝[YY^[]\[\][ۜ[[HYܙH][X[H][[Z\\[ ]X\HܙY۝[[H[H ]X\HܙY۝[[ܙ[[ \[Y[[X]HY[X\وH[B[][]H\HH]\\Hۙ[YHY[X\ق\KHX\HZYY[YX\[\H[H\Y[X\[\\\][[ܙ[^][ۜˈ8'\\Y[HܙX][][]H܈BوX\ۜ8'HHZY [H[[ܙ[[ BZY ]H8'H[\Hو\[[[][]H\XB[[Y[Y[]\Y[Y\\[^K'BH؝[\^\^H\]]]K\8'[][ۚ[H^[\][ۈXZ]™ܛ[܈\Z[X[]H܈\\[K'H\ B\]Y\\ZP[[H\[[HX[Y[Y[H܈H\[K8']8&\H[ܙ\[[x&]HH[[[Z[H[H[]][H\^\[\\]K8'HHZY \\YX\HZY \Y[8'HY[][ۂYX\'H\YH][XHX[H]\YHXX[\HYX\[[KH[\YۈB\H\YY\\ۈ܈&\[\š[[ݙ\]ܘ \[ Z\]Y\\Z \[ܝ\]\[ۈB[][[[[ܙH]X[]H[YH]\ZYܘ[[[[وH]H[H\XK\[\B\[[\YHܛۈ[[[[ٙH\[\P[\\وB\\\X[[[H[[ܙ[^HH\[\¸'XZH]X\Y\[[\ݙ\[Z[BZSH8(SԑSS8(SPTS][ۋ'H&\\Y[][H[H[قH[H[[x&\^Z[X]\^H[ݙH›ۛ[H[˂']Y[\ZH]\XH[][K[ؘXHH[\H^H\XK\Y[\B]X[YYY[H[HXH^H\]]][K8'BHZY 8'X[[]HX[\H\YH[][Y\][HYو][\BY[[H܈Hو[K'BH]\\ۈH[\[YܙX[]HوB][KX[H[\YH\B[^HHYH[H NM[X\BNN YHX\\H[H [K'^HH\\\H 8'HH[Y[Y [Y] \\[\[[\YۚYX[B[ܙX\YX\ۈ\]\H[ۙ]H[][ۂوH[Y\ˈHX[[[٘\\HY[Y\[\\[&H܈ NH܈ NK8'^Hx&\B[[[٘\܈H[YHXWK8'HHZY '[X]] X[H[[[H^B]X]'B܈\ZP[ [\و\[[[[[YHHZYY[][[\[Y\Y[H\و\\[&B\[\Z[ۈHX[HوH[Z[H\[\š\H]\[] 8'H]HYHY\[ 8'BHVH8']x&[H^]Y܈B[[Kx&]HYH\[ۈ܈H\[\[BH\[[˸'BH[H\[ۈ8']\\\H]\[ۙH[K'H\[[YH[\[܈[^\[܈X[YHܙ\X\[BZ[ܛZ[\K]HXܛ[[[\[܂\YۋH\[ۈ[ܙHY]B\YۈXܛ[[\[\ˈ[HX[HقHۙ\HY\H]\[ۋH\[ܝ[]H[]H\[\Hۘ\ H[[[[&\[ܙH[BY][YH[]HZ\X]H[ݙ\][ Y[KX[Y\H[ۜˈو\HZ\[[X]B[[[XZ[H[YKX\8'[[[BH܈[ݚY[[H]]HݙB\XK8'HHZY ZYHY[8'[H\Y8'H[8'^[Y[Bܝ[]x'HH\وH[Z[H\[\[\š\YX^HH[\\Y[]YY^K8'B\HX]\[][]H[HݙH]HX˸'BZTSPTБT M™Z^KB