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stock as many locally grown and produced products as they can find. Their belief in the old style also makes their meat department an exemplary find. Behind the butcher counter, you’ll find choice cuts meats and poultry that are aged to perfection. They feature a variety of freshly made sausages, as well as daily specials and secret items in the back. Because they uphold the old-fashioned “cut and wrap” style, the store’s butcher gets to know customers on a one-on-one basis and recommends special picks to suit their individual tastes. Whether you’re looking for something for a special occasion or something good for a night in, the quality and perfection you’ll find here is unlike anywhere else! Since Dan took over the wine and spirits department, it has become another distinctive feature that keeps people com- ing back for more. “I was 18 when I took over the wine department. I wasn’t even old enough to drink!” Dan said, “Our liquor salesman at the time said that our selection wasn’t that great, so I started learning more about wine. I studied with a Sommelier and took classes so that I knew what to get for the store.” It turns out Dan had the nose and discerning palate needed to appreciate wine. That, in addition to his passion for the business, has helped him cultivate a collection of fine wines that range any- where from $2 to $200. Dan works to ensure that everyone has the opportunity to enjoy his selection. He’s always happy to share his knowledge and help shoppers select just the right wine, and spirits. Perhaps because of its modest and unimposing architecture, the market is sometimes overlooked. Visitors to the San Martin area pass by its weathered doors never knowing that they’ve missed out on something great. Those lucky enough to discover Rocca’s Market, however, know its real value. “It’s kind of a hidden gem. The hardest part is getting people in. Once they’re in, they stay,” Tom grinned. Regulars think of Rocca’s Market as a time- honored tradition. A family market that has withstood the test of time. “We’ll be here until it falls down,” the brothers laughed. GILROY • MORGAN HILL • SAN MARTIN JULY/ AUGUST 2015 gmhtoday.com 79