gmhTODAY 01 gmhToday Mar Apr 2015 - Page 43

The Main Street Four Point Approach for revitalization of traditional historic commercial districts CIVIC SOCIAL ECONOMIC PHYSICAL Organization Promotion Econ/Restructuring Design Market the District’s unique characteristics, fosters positive image and position as a center of activity Diversify the District’s economic base through business retention, recruitment, and strategic use of space Enhance the District’s physical appearance while preserving its historic built environment Bring the community together to reach consensus, lead efforts, and add partnerships and resources Self-Help: Local leadership is necessary. Partnerships: Many public and private entities will get it done. Identify & Capitalize On Existing Assets: Existing unique assets get it done. Quality: All elements of the program must strive for top quality. Change: This comes slowly with planning and engagement. Implementation: Frequent visible results are essential. The road ahead for Gilroy Main Street is full of challenges and opportunities. Businesses and property owners are encouraged to work on Main Street committees. The organiza- tions, however, are set-up so that anyone interested in the downtown can volunteer. Interested community member, property owner or business owner contact: Gary Walton — gary@custom-1.com or Melanie Corona — melanie@downtowngilroy.com. Watch for announcements for information and planning gatherings. G M H T O D A Y M A G A Z I N E MARCH / APRIL 2015 gmhtoday.com 43