The Main Street Four Point Approach
for revitalization of traditional historic commercial districts
CIVIC SOCIAL ECONOMIC PHYSICAL
Organization Promotion Econ/Restructuring Design
Market the District’s
unique characteristics,
fosters positive image
and position as a
center of activity Diversify the District’s
economic base through
business retention,
recruitment, and
strategic use of space Enhance the District’s
physical appearance
while preserving its
historic built
environment
Bring the community
together to reach
consensus, lead efforts,
and add partnerships
and resources
Self-Help:
Local leadership is necessary.
Partnerships:
Many public and private entities will get
it done.
Identify & Capitalize On Existing Assets:
Existing unique assets get it done.
Quality:
All elements of the program must strive
for top quality.
Change:
This comes slowly with planning and
engagement.
Implementation:
Frequent visible results are essential.
The road ahead for Gilroy Main Street is full
of challenges and opportunities. Businesses
and property owners are encouraged to work
on Main Street committees. The organiza-
tions, however, are set-up so that anyone
interested in the downtown can volunteer.
Interested community member, property
owner or business owner contact: Gary
Walton — [email protected] or Melanie
Corona — [email protected].
Watch for announcements for information and planning gatherings.
G M H T O D A Y M A G A Z I N E
MARCH / APRIL 2015
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