B E A U T Y
Label M’s #WeAreTwo introduces
new hair trends in Pakistan
Text By Saneela Jawad
P
akistan's fashion industry has been flourshing in recent The idea was to inspire hairdressers on adopting the latest
years, with a diverse range of trends livening up the nation. hair trends and the techniques through the innovative use of
products. It also welcomed international hairdressers who flew
The different and crazy trends have been tried and accepted in from the UK.
across the globe, and the Avant-Garde hair trends and the hair
colours have taken the International Fashion Weeks by storm. Label M’s International Educational Director, Gary France, and
International Ambassador, Max Lamparter, arrived in Pakistan
To change the game in the Pakistani industry, one of the leading along with the Toni and Guy team, including Shammal
hairdressing brands, Toni and Guy’s Lahore Chapter, along Qureshi conducted a workshop aimed at educating the local
with the leading fashion week hair products brand Label M, has stylist community about international trends and how they can
launched their products in the country.
be incorporated into the local fashion landscape.
Being the first of its kind, the two brands collaborated to bring From a hair cutting segment, which showed the audience how
forth the international runway hair trends in Pakistan. Their the stylists can create the perfect look making your facial features
global campaign #WeAreTwo was launched in January as the more prominent to hair styling techniques for both men and
hair mavens conducted a hair styling workshop for the local women, the workshop featured crazy hair trends using the Label
hair stylists.
M products.
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