FA S H I O N
“ If you look at modest fashion,
it has been around since the
beginning of time. It is here
to stay. It has been one of the
most prominent lifestyles and
it will be forever.
”
Paving Way To A
Modest Revolution
Text By Hibba Amin
the lines between comfort and chic, modest
B create lurring
fashion has successfully allowed its audience to
a lifestyle adhering to their requirements without
compromising on style. Not limited to Muslims or those
wearing a hijab, the versatility of the term modesty has
now achieved a relatable factor amongst many, effectively
expanding its demographics and becoming a prominent
trend on its own.
Even though this concept has been around for a while,
modest fashion has recently occupied a front row seat in
mainstream media. With consumer spending increasing,
the modest wear industry is said to reach around US$
322 billion dollars in the coming years. Tapping into
this phenomenon is Islamic Fashion and Design Council
(IFDC,) providing a platform for key players, designers
and institutions to reach their audience on a much larger
scale and help the industry grow. With offices currently in
9 countries: UAE, USA, UK, Italy, South Africa, Turkey,
Russia, Canada, Pakistan, and soon to be in Malaysia and
Indonesia, IFDC is the world’s leading modest fashion
and design council representing the Islamic economy
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and its stakeholders. Supplying exposure to professionals
and new talent, IFDC aims to ensure their success in the
global marketplace. It provides various products, services
and training programs on all levels, facilitating key
players to gain access to this growing industry. To learn
more about what they offer you can visit their website at
www.ifdcouncil.org. The objectives outlined above were
successfully showcased through Prêt-a-Cover Buyers
Lane- A Modest Revolution, a one of a kind fashion and
design event held by IFDC in Dubai at City Walk from
28th March till 2nd of April, 2018.
Walking towards the location, you are instantly greeted
with pop-up shops on either of your sides leading to the
main area. Over 30 Muslim-friendly and modest fashion
designers and artists had their work exhibited, from
haute couture and prêt-a-porter to mainstream street
fashion, beauty, and accessories. The pop-up shops were
created in a way where you got to interact with designers
and connect on a more personal level. Breaking the norm
of a traditional catwalk show, designers instead had their
collections presented through short videos projected