Pakistan has definitely caught up with the international fashion scene . The fashion industry is slowly growing and developing .
You have come a long way since establishing Amato with Furne One . Who do you owe your success to ? Rashid Ali : I can map my growth along with Dubai ’ s as the skyline changed , here under the vision of our leader Sheikh Mohamed it inspired dreams in us the citizens of Dubai . I grew my company inspired by His Highness .
What is the thing you love most about working in fashion ? Rashid Ali : Seeing artistry , creativity and innovation through different perspectives . It ’ s just fascinating how designers can translate their vision in their own unique way .
Define your work process . How and where do you pick and choose textiles from ? Rashid Ali : From a young age , I was exposed to textiles from my father ’ s business . Through the years , I guess one can say that I now have a penchant for collecting different kinds of fabrics that I gather through my travels . With Amato , we make it a point to create new and innovative way to utilise fabrics , making it our own , giving it the signature Amato Couture touch .
Do you follow the Pakistani fashion scene ? If so , how do you think the industry has evolved ? Rashid Ali : Pakistan has definitely caught up with the international fashion scene . The fashion industry is slowly growing and developing . Talented individuals who each have their unique styles that make things more interesting .
Do you plan to expand Amato Couture to Pakistan ? Rashid Ali : Anything is possible .
Name some Pakistani celebrities you think would carry Amato Couture very well ? Perhaps someone you want to work with ? Rashid Ali : Mehwish Hayat . She has worn Amato Couture before and she looked beautiful . Her grace and poise carried the dress and not the other way around .
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Pakistan has definitely caught up with the international fashion scene . The fashion industry is slowly growing and developing .
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