C E L E B R I T Y How did Amato Couture begin? Tell us a bit about the behind the scenes and the team involved. Furne One: It all started when I won a major fashion design competition in the Philippines. Designer, Josei Natori took me under her wing and brought me to Paris and New York to work for her as an apprentice. I was young and adventurous. Dubai seemed like an exotic adventure for me. It was a new and growing city that held so many possibilities. Through the years, the Amato Couture family has grown and evolved. People will always come and go, that’s life. But these individuals will always be a part of Amato Couture’s history and evolution. How has your work evolved since then? Furne One: Dubai has changed in the last couple of years since I came. The women have embraced a brand-new style, and as a designer, it is important that you know how to look outside of your comfort zone. The challenge is to learn and adapt to the changes of the fashion world yet remain true to your aesthetic. It is essential to create a balance between the designer's artistry and creativity with the business side of it all. Describe your creative process. Furne One: I find the entire creative process very fulfilling as it is exciting. From conceptualising ideas and sketching the design, to the sewing and finishing, it still amazes me how a simple imagination can come to life. Being able to create a dress that people appreciate is the most rewarding experience for any designer. Moreover, what matters is that you create something that speaks to your audience and make them see your vision.