GLOSS Volume 1, Issue 5 - 2018 - Page 43

Demure and loose-fitting clothing were seen walking the ramps in recent fashion shows showcased by top designers. While this concept may seem new, it in fact has been around for quite some time but just recently took its due place in the limelight, namely in the form of Modest Fashion. The notion arose from the necessity and desire to wear clothes that cover the body rather than expose it, and with the lack of options available providing that need. This resulted with many Modest Fashion designers emerging but struggling to step into mainstream. Courtesy social media, many brands and designers took upon bloggers and influencers to help spread the word, reigning success but to a certain extent. Enter the dynamic duo, Franka Soeria and Ozlem Sahin, the brains behind Modest Fashion Week. This platform allowed those designers to grab media attention and promote their message on a larger scale. Soeria and Sahin, joined together to form ThinkFashion, a consultancy firm specialising in marketing, production and events. After stepping in this area, and visiting various countries, they quickly realized that the need for Modest Fashion was high but there was no “global platform for the market.” Hence, the creation of Modest Fashion Week, where they brought together designers, influencers, buyers and media to promote the message on a broader spectrum. After Istanbul and London, Dubai was the famous choice. With Dubai already popular amongst all and an understanding of modest attire within women, made the decision easy. Moreover, with Dubai rating high in consumerism and their desire for style, made it more tempting, why many top designers like Dolce and Gabbana introduced an abaya line exclusively for the Middle East. Burj Park was chosen for its prominent location next to Burj Khalifa to create familiarity and a bigger impact. Dubai Modest Fashion Week was a two-day event showcasing more than 30 fashion shows and 50 booths, of designers from over 20 countries. There were also various workshops, feature talks covering many different fashion topics and art exhibitions held. Highlights from the show included famous hijab-wearing models, Halima Aden and Mariah Idrissi, walking the runway. In addition, an Emerging Modest Fashion Designer Award was given providing that designer funding and an opportunity to see their collection on the runway. Amidst all the innovation and creativity, our eye got caught on an upcoming brand called Desert Cove, a stylish and affordable clothing line catering to the needs of all especially those wearing a hijab. Their focus is to create clothes that are fashionable yet conveniently tailored to properly cover the body. Their fashion show was filled with casual and formal wear giving their viewers a lot of variety and style. After a successful show, we got a chance to speak to the designer of Desert Cove, Mosika, and her experience at Dubai Modest Fashion Week. “Basically the brand is a challenge on the conventional fashion 43 D emure and loose-fitting clothing were seen walking the ramps in recent fashion shows showcased by top designers. While this concept may seem new, it in fact has been around for quite some time but just recently took its due place in the limelight, namely in the form of Modest Fashion. The notion arose from the necessity and desire to wear clothes that cover the body rather than expose it, and with the lack of options available providing that need. This resulted with many Modest Fashion designers emerging but struggling to step into mainstream. Courtesy social media, many brands and designers took upon bloggers and influencers to help spread the word, reigning success but to a certain extent. Enter the dynamic duo, Franka Soeria and Ozlem Sahin, the brains behind Modest Fashion Week. This platform allowed those designers to grab media attention and promote their message on a larger scale. Soeria and Sahin, joined together to form ThinkFashion, a consultancy firm specialising in marketing, production and events. After stepping in this area, and visiting various countries, they quickly realized that the need for Modest Fashion was high but there was no “global platform for the market.” Hence, the creation of Modest Fashion Week, where they brought together designers, influencers, buyers and media to promote the message on a broader spectrum. After Istanbul and London, Dubai was the famous choice. With Dubai already popular amongst all and a [\[[و[\]\H][Y[XYHHX\[ۂX\K[ܙ[ݙ\]XZH][Y[ۜ[Y\\H[Z\\\H܈[KXYB][ܙH[\[HX[H\Yۙ\›ZHH[X[H[XY[X^XB[H^\][H܈HZYHX\ \\\[܈]Z[[][ۂ^\[YHܙX]H[Z[X\]H[BY\[\X XZH[\\[ۈYZ\HY^H][\[[ܙH[ \[ۈ[ Lق\Yۙ\Hݙ\ [Y\ˈ\H\H[\[\ܚX]\H[ݙ\[X[HY\[\[ۈX˜[\^X][ۜ[ YYHH[YY[[\ZX]X\[[[[[XHY[[X\XZY\K[[H[^K[Y][ۋ[[Y\[[\\[ۂ\Yۙ\]\\][ݚY[]\Yۙ\[[[[ܝ[]HYHZ\X[ۈۈH[^K[ZY[H[ݘ][ۈ[ܙX]]]K\^YH]Yۈ[\Z[[[Y\\ݙKH[\[YܙXH[[H]\[HYYو[\XX[BHX\[HZXZ\\\ܙX]H\]\B\[ۘXHY]۝[Y[HZ[ܙY\Hݙ\BKZ\\[ۈ\[Y]\X[[ܛX[X\][Z\Y]\Hو\Y]H[[KY\HX\ٝ[HH[HXZH\Yۙ\و\\ݙK[ZK[\^\Y[H]XZH[\\[ۈYZ˂'\X[HH[\H[[HۈH۝[[ۘ[\[ۂ