GLOSS Volume 1, Issue 5 - 2018 - Page 33

E X C L U S I V E In 2013, I made a film ‘Siyaah;’ a critically acclaimed horror film and Hareem worked with me on that. From there our friendship converted into partnership in the form of IRK Films and rest as they say is history. Hareem: In 2008, we used to laugh whenever Imran said he wanted to make a film and then he proved himself with ‘Siyaah.’ When we worked on ‘Janaan,’ it wasn’t the first time we had worked together, so the same was when we were doing ‘Parchi.’ It has been great overall. Ali: I think the more projects you do together, the closer you get. All of us have known each other for a really long time, so it has been a great experience working with the guys this time. The first few weeks are weird, but you get along on a whole new level with time, so it was more comfortable working with the team this time around. Even in Janaan, it was so much easier doing what we did because we were all friends around. It was super fun, a lot of energy and we were always looking forward to it. It never felt like work; it was more like chilling and singing with friends. Is it difficult for newcomers to make it in the film industry without connections? Ali: I will admit that it is definitely not easy, but it is not impossible either. I also don’t think it is about the connections, it’s about how you get yourself noticed, and that’s the toughest part. I come from Islamabad where there is no industry, and it’s hard to get yourself seen in comparison to Lahore or Karachi. In that case, one has to do some theatre work or short films, and there is obviously no easy way to achieve it. You have to be consistent; you have to really want this. In this day and age, where social media platforms play a significant role in promoting and marketing things, one needs to utilise it in the right way and bring yourself out there. Billo Hai is the new wedding jam for the season, what are your thoughts on that? Did you expect it to become such a hit? Imran: We wanted it to be a hit, but we didn’t expect it to be such a hit. It was overwhelming. Two days after the trailer release, it got a million views. I guess when you work hard and you get this response it feels great. Hareem: It took us 4 months to get this song filmed. Osman Khalid Butt choreographed it, and he is a very old friend who actually got me into acting. He is also very talented to such a point where it gets hard to find things that he cannot do. Parchi is going to be one of the first films to hit the KSA screens once they reopen, what are your thoughts on being screened internationally that too in KSA? Imran: It is quite an honour, and we are very proud. It’s taking Pakistan to a global level and taking away the negative image of the country. We had ‘Siyaah,’ the first horror film in Pakistan, and then we had Janaan that was recognised internationally in UK’s top ten list. Now we have Parchi being the first movie to be shown in the cinemas in Saudi after the lifting of the ban. It is a milestone for ARY Films and the industry overall. 33