GLOSS Volume 1, Issue 4 - 2017 - Page 38

I N F O C U S All Things Mochi has grown immensely within a span of few years. How did it reach this point? A lot of hard work. I think I came up with the concept and did not let anything hold me back. Fashion is a labour intensive industry and you can go through many hard times, but I just didn’t give up. I also have a great team which has supported me unconditionally along the way. Social media is also a massive factor relating to the growth of Mochi. We began as an Instagram account and as our content was fun and colourful, we developed a big audience through this tool and continued to make sure we kept our followers active and interested. Lastly, working with renowned retailers definitely helped to put us on the map as their audiences are so wide. Moda Operandi, Shopbop and Bergdorf Goodman are amongst some of our partners. Since the beginning, you have produced collections featuring the work of artisans of diverse countries. How does it work and what is the process behind these collections? Mochi was born to support stitching communities and their talented work worldwide. We travel to different destinations to design a collection. I work with artisans in the country which the collection is based on or inspired by to create the collection. I think some unique aspects come from the communities and it is amazing how they bring the pieces to life – they really are a joy to work with. Even though I try to always be on trend with my designs, the exclusive part of the brand is that every piece is unique to its owner – and that’s what makes it so special. How do the artisans benefit from your work? I support the artisans and stitching communities by creating jobs and opportunities of work among the women, in the hopes of contributing to their well-being, standard of living and purchasing power. 38