S P O T L I G H T
reasonable cost is always troublesome for them. The objective of these
early shows is to showcase brands that are reasonable yet popular.
Designers like IVY and Farah & Fatima have made their names in
the industry because of their prêt wear and shoes respectively. As they
showcased their bridal wear in this PLBW edition, it gave them a chance
to add the experience to their portfolio, thus increasing their current
clientele. This not only adds to their reputation in the market but
provides them with a chance to get more exposure and an opportunity
to expand their business.
However, when you compare these to the late evening shows, that space
is usually given to veteran designers who showcase their new collection
as they deserve the prestige. Brands like Ali Xeeshan, Fahad Husayn,
HSY and so forth have spent years in the industry shaping new trends
in the scene. They are known to be the maestros of bridalwear because
they have been in the industry for that long. Platforms like PLBW
is simply a chance for them to bring forth their new collections and
trends. These designers are known to add a certain style and glamour,
yet never lose the actual essence of the collection.
The introduction of this format seems to have worked as the show
was more organised and the relevant audience was present for each
segment. With every passing edition, PFDC keeps raising the bar for
the industry and keeps its focus on the business of fashion intact.
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