GLOSS Volume 1, Issue 5 - 2018 | Page 77

S T Y L E ECS rebrands itself, hits the market with a bang ECS, one of leading footwear brand in Pakistan has relaunched the brand recently. Following that, they launched their Bridal Footwear Collection 2017. Pakistanis mostly opt for shops like ECS to keep up with new shoe trends for as long as one can remember. Moreover, winter is the wedding season, this seemed like the perfect time for the brand to launch the collection. The brand that has seriously made efforts to catch up with modern styles and trends. Catering to all the winter brides, this collection is adorned with embellishments and studs, adding some bling to the look. The collection featured velvet textured heels, some platform heels and block heels. Pakistani shoes have a fascinating history, the old and regular footwear worn by men and ladies used to be khusas. But when it comes to bridal wear, women for as long as one can remember wearing high heels; designs can vary from woman to woman. ECS mixed the customary and advanced kinds of designs for their bridal collection. With a colourful collection, the brides-to-be need not worry about finding the perfect pair of shoes for their big day, because ECS has it all sorted. Not only that, the reasonably priced shoes go easy on their wallet. Having said that, it is interesting to see ECS hitting the Pakistani market with a bang after being revamped and certainly bringing some decent collections to display for people to purchase.