P R O F I L E
A
jay Ramchandi is a public relations expert and built AJR
Events, in Dubai. His past includes various roles in banking,
event organising, dancing, acting and modelling. He has
been putting his talents to expert use and was called on to work
at eight exhibitions, two art shows and fashion brand management
events and four Bollywood events recently. Hungry for something
more, he has resolved to up his portfolio in 2018 in a major way.
A lifelong resident of Dubai,
he has seen the city grow
from a sparse desert to a
modern
metropolis
and
one of the world’s premier
tourist destinations. He too
evolved in his character and
skills alongside this city. His
HUSTLE. PARTY.
strongest trait is his ability to
influence and win people, and
he is frequently described as
a ‘people’s person.’ Music and
dance are his passions, but he will go the extra mile in anything he
has to do, his eye always on success.
AJAY
RAMCHANDANI
SLEEP. REPEAT.
GLOSS met the ‘PR guru’ to have a chat about his ever so happening
life, the events industry and how he manages his tough routine along
with a family.
When did you realise events is your true calling?
I was employed at a bank as a full-time banker and they started a
social club to manage the 7,000 staff and their activities. The selection
was based on elections, interviews and nominations. With hundreds
of people applying, I gave it a shot as I liked being amongst people.
To my good fortune I was elected as the Social Manager heading the
committee members, and as a result, I organised various events for
the staff within the bank. I gave more than a 100% as these were
planned after banking work hours. With experience and time, I saw
Your favourite and most memorable experience?
that this is where I belonged and hence it became a profession.
Working with celebrities such as Fawad Khan, Amy Jackson and
How did you manage to grow your business in such a short span? Sania Mirza and managing them personally.
Trial and error is the mantra of my life. I tried, I failed, then tried
again and so on. With some confidence that I gained from doing What would be a dream event that you would like to be behind?
small work profiles and the appreciation I received, I realised this To give back something in return to the greatest rulers of the
can be taken to the next level and kept the pursuit on without country by contributing or organising some event for the ruling
family.
looking back.
How do you balance between your personal and professional life
considering handling events is time consuming?
This is a real point of complaint at home: 'never at home!' Obviously,
it is not easy to spend time with family, especially when your work
demands commitment at odd hours, but thankfully, I have a family
extremely supportive of my work and they come forward and attend
all my events themselves. They are my pillars of support.
What kind of events do you enjoy working on the most?
Corporate events are more challenging, and I enjoy doing the entire
package as I find them more professional. They require a bit more
sensitivity in how you deal with them.
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Any tips or advice you would like to give to someone who may
want to start an events company?
First, try your hand with gaining experience, facing extreme
situations and falling before rising again, and when you are
content with yourself go and invest right. Life will be more
exciting when you are content from inside.
What are you expecting from the new year?
I expect 2018 to be more challenging as I venture into more
events and newer areas of my field. I would also like to try new
businesses; however, I would like to keep the tag of the PR guru
of Dubai and live up to its reputation.