S P O T L I G H T
industry. We take conventional current fashion trends, and
we “hijabify” them. Meaning that we put long sleeves on
them, long length, high necklines, not body hugging and not
transparent,” said, Mosika when asked about her brand.
Adding further she said, “We aim to solve hijabis problems by
making our items exactly what they need and accessible to all
hijabis, in terms of price point delivery and payment options.”
Her experience in Dubai has been a pleasant one. The response
has been great for her and the brand.
“It was good to see that the modesty movement is really alive
and well. I was so inspired by the other designers who are
also focused on modesty. It really was heartwarming to see
so many other designers who shared the same vision as me,
through different designs.”
My customers are all giving me the comment and feedback
that they needed this and how this is just what they were
looking for. My favourite piece of feedback recently was that
“Desert Cove is every hijabis dream come true.”
“We are very close to our customers, we ask what they want
and we give it to them, hence, all the customers are welcoming
when they see our pieces,” told Mosika about her customers
feedback.
Desert Cove is paving their way into Modest Fashion. Their
thorough research and constant communication with
everyone in the community, from consumers to influencers,
while keeping the demographics of Dubai in mind, is what is
making them stand out. Their new collection Astir, meaning
to ‘move around with excitement,’ is soon to hit the market
soon. The items in the collection are perfect for every day or
night. Mosika wants hijabis to feel free to just put on their
clothes and jump out of the house.
Adding on she said, “Modest Fashion is a revolution, it’s a
movement. While it feels that it’s new, it’s not. There have
been many players in the market who have been working
on it for a long time. It’s now that the movement is gaining
more momentum because girls are being vocal about different
fashion needs and want them to be met. I am thoroughly
excited for this space and for modest fashion to show the
conventional fashion industry and we can do it as well, if not
better than them!”
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