GLOSS Issue 4 ( November / December 2017 ) - Page 56

P R O F I L E NADIA SIDDIQUI MAKING DUBAI A MORE EVENTFUL CITY Nadia Siddiqui previously served as a PR Manager at a leading events organisation, till she decided to launch her company, Box Office Events in 2014, which has now become a leading PR, events and celebrity management business in the UAE. want to be seen. Several goals were set, a lot of dedication was given, which was followed by our passion, hard work and persistence. We believe these traits are keys to success in general including ours. We are also fortunate with the kind of work that came along. Across seven years, she has successfully managed promotional activities of over 55 Bollywood movies, several high profile Bollywood, European and American concerts and PR launches. Events management is an exhausting field of work. How do you balance your professional and personal life? Event management is definitely an arduous and time-consuming work. We are working round the clock, and sometimes have to compromise on our social and family life. Having said that, there is still no other industry as fun and full of life. You meet great people, network and enjoy some very good moments. GLOSS had a quick chat with the female powerhouse about the industry and how she tackles Ρ‘”)•α‘…ΥΝΡ₯Ήœ±₯Ή”½˜έ½Ι¬Ρ‘…Ё•Ω•ΉΠ)΅…Ή…•΅•ΉΠ₯ΜΈ)!½ά‘₯ε½Τ΅…Ή…”ΡΌΙ½ά ½ΰ)=™™₯”έ₯Ρ‘₯Έ„™•άε•…ΙΜό)]”έ½Ι­•‘…ɐΡΌΙ½ά½ΥΘ)½΅Α…Ήδ…Ή‰Ι…Ή‘•₯Ёέ₯Ρ Ρ‘”)Ι₯‘Ё­₯Ή½˜•Ω•ΉΡΜΈ=ΥȁΩ₯Ν₯½Έέ…Μ)Ω•Ι䁍±•…Θ°…Ήέ”­Ή•άέ‘•Ι”έ”)]‘…Ё­₯Ή½˜•Ω•ΉΡ́‘Όε½Τ•Ή©½δ)έ½Ι­₯Ήœ½ΈΡ‘”΅½ΝΠό)$±½Ω”½΅΅•Ι₯…°•Ω•ΉΡ́±₯­”½Ή•ΙΡΜ)…Ή΅½Ω₯”ΑΙ½΅½Ρ₯½ΉΜΈQ‘•δ…Ι”)Ω•Ι䁍‘…±±•Ή₯Ήœ…Ή₯ΉΡ•Ι•ΝΡ₯ΉœΈ)$±½Ω”΅ΥΝ₯Œ…Ή™₯±΅Μ°ΝΌ$Ι•…±±δ)•Ή©½δέ½Ι­₯Ήœ½ΈΡ‘•Ν”ΑΙ½©•ΡΜΈ)e½Υȁ™…Ω½Ι₯Ρ”•αΑ•Ι₯•Ή”ΝΌ™…Θό)$…ΉΉ½ΠΙ•…±°έ‘₯ ₯́΅δ™…Ω½ΥΙ₯Ρ”)•Ω•ΉΠ½Θ•αΑ•Ι₯•Ή”…́΅½ΝЁ½˜)Ρ‘”Ρ‘•΄‘…Ω”‰••Έ•ΉΡ•ΙΡ…₯Ή₯ΉœΈ)]½Ι­₯Ήœ‘…ɐ½Έ•… •Ω•ΉΠ°₯Ω₯Ήœ)ε½Υȁ‰•ΝЁ͑½Π°…ΉΝ••₯ΉœΡ‘”Ι•ΝΥ±Π)₯́…±έ…έ•αΡΙ•΅•±δ½Ω•Ιέ‘•±΅₯ΉœΈ)Ήδ…‘Ω₯”½ΘΡ₯Άε½Τέ½Υ±±₯­”)ΡΌ₯Ω”ΡΌΝ½΅•½Ή”έ‘Ό΅…δέ…ΉΠ)ΡΌΝΡ…ΙЁ…Έ•Ω•ΉΡ́½΅Α…Ήδ½Θ©½₯Έ)½Ή”ό)$Ν₯΅Α±δ…‘Ω₯Ν”½ΘΙ•ΕΥ•ΝЁё…Ё©½₯Έ)½Ή±δ₯˜ε½Τ‘…Ω”Ρ‘”•ΉΥ₯Ή”‘Ι₯Ω”)…ΉΑ…ΝΝ₯½Έ™½Θ•Ω•ΉΡΜΈ%Ёх­•Μ„)±½Π½˜Α…Ρ₯•Ή”…Ή‘₯͍₯Α±₯Ή”ΡΌ‘Ό)•Ω•ΉΡΜμ₯ӊéΉ½Π…±έ…έ…́±…΅½Ι½ΥΜ)…́₯Ё±½½­ΜΈMΌ°₯˜ε½Τέ…ΉΠΡΌΝΡ…ΙΠ)Υΐ½Θ©½₯Έ„½΅Α…Ήδ°•₯Ρ‘•Θέ…δ°)‘…Ω”…Έ…ΡΡ₯ΡΥ‘”Ρ‘…Ё₯́™Ι•”™Ι½΄)ΝΡΙ•Ν́…Ή±•…ΙΈΡΌ‰•…ȁέ₯Ρ Ρ‘”™…Π)Ρ‘…Ёε½ΥȁΑ•ΙΝ½Ή…°±₯™”έ₯±°Α•Ι‘…ΑΜ)‰”‘₯ΝΡΥΙ‰•Έe½Τ΅ΥΝЁ…ΙΙ䁅±°Ρ‘”)Ι•ΝΑ½ΉΝ₯‰₯±₯Ρ䁽Έε½Υȁ͑½Υ±‘•Θ°ΝΌ)‰”ΑΙ•Α…Ι•™½ΘΡ‘…Π