GLOSS Issue 4 ( November / December 2017 ) - Page 12

S P O T L I G H T The fashion industry in Pakistan has upped their game in the past few years and it is now one of the leading industries in the country. Fashion as a phenomenon is something that is very dynamic and in constant change, which is why the people in the business have to keep bringing something new to the table. new sets of shows for the fashion week; the early evening and evening shows. In the early evening, the PFDC featured the popular and commercially acclaimed brands. Later in the evening, the luxury design houses showcased their bridal collections. Earlier, in October, Lahore was host to another glamorous event; the PFDC L’Oreal Bridal Week 2017 (PLBW). Even though fashion weeks are losing their exuberance, much like fashion itself, PFDC tried to keep the show going as they moved away from the past concepts of This year the Pakistan Fashion Design Council (PFDC) these shows being merely a form of entertainment. The set a new benchmark in the fashion realm as they revised council worked together to make sure that diverse fashion the fashion week’s platform format. They introduced two expression was offered. PFDC L’Oreal Br Text By Saneela Jawad Photography Credits Faisal Farooqui And His Team At Dragonfly 12