GLOSS Issue 3 ( September / October 2017 ) - Page 40

P R O F I L E diary with me at all times; most ideas are scribbled in it spontaneously while I am on the go.” In addition to that, she says that her presence will not vanish from the scene because staying true to her aesthetics is what is going to take the label forward. “The plan is simple, to stay true to my style and aesthetics and everything else will just fall into place. We will take things forward one step at a time.” Her recent projects include a bridal collection and a project for Nordic International School, each being different and exciting in its own way. Representing the younger generation of fashion, Hira Ali along with her simple and contemporary designs is all set to set new fashion trends. However, will the industry accept her aesthetics or she will accept the industry’s old school traditional approach, only time will tell. Until then, Hira advices all the aspiring designers to stay true to their aesthetics and style and try not to become one of many because in the end only the brave will survive. distinctively diverse culture and that makes Pakistan’s fashion scene very unique yet challenging.” The designer said that it was just a question of the right time and experience to make it all happen and being under the apprenticeship of none other than Khadijah Shah of Elan and Sapphire she learnt the tricks of the industry. Hira tells us that it was a great experience working with Shah so closely. “I am grateful to Khadijah for giving me the opportunity. Working on collections at Elan always kept me on my toes, as I was responsible for the Western Couture Wing which was quite the responsibility.” Not only that, prior to working with Elan, the young designer also received training at the Paris based Fashion School – Ecole de la Chambre Syndicale de la Couture. While talking about where she gets her inspiration from she said that it can be anything and everything. From art to music, from literary history and even conversations, the ideas are spontaneous. “I carry a 40