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young
graduate from Pakistan Institute of Fashion Design
(PIFD) who showcased her thesis collection ‘Curiouser
and Curiouser’ at the Bank Al-Falah Rising Talent
segment at the PFDC Sunsilk Fashion Week ’16; which
was loved and appreciated by all.
“The entire experience was exhilarating. Bloggers,
media and press had positive and encouraging things to
say about my collection. I still remember most of the
remarks I got from renowned journalists and bloggers,”
Hira told GLOSS.
Te
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solo was terrifying but once I started I haven’t looked
back.”
With a sophisticated and minimal style sense, Hira
has always had a passion to design clothes and start
her own label ever since a kid. It is safe to say that
dreams do come true if you keep working towards them
passionately.
“We have a tricky market. Along with that, we have a
Displaying solo for the first time instead of being part of
an entire design team she says that it felt quite natural
to be doing that.
“I was excited yet petrified of how everyone would
react to my collection. It was because it was excessively
minimal and that concept is still somewhat alien to our
industry.”
Her label ‘Hira Ali Studios’ is a balance between
contemporary designs with traditional grace. She
believes in a minimalistic approach towards designs
as they are a core feature of the brand that creates a
marriage of traditional and modern techniques.
“The label is an extension of my personality. I am very
particular about my style and aesthetics and the same is
true for my brand,” she told GLOSS. “The idea of going
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