P R O F I L E
is an ever growing industry in Pakistan,
F ashion
and it takes one with a lot of talent to make their
way into the industry.
In an industry where trends are always changing we
need fresh blood to keep it going. We cannot deny
the fact that veteran designers like Maheen Khan,
Deepak Perwani, Nilofer Shahid to name a few have
set a standard for fashion in the industry, but we also
know that there is always a need for something new
and contemporary on the table. Thus, in a fiercely
competitive field, you need to have the edge to stand out
as an aspiring designer.
Having said that, launching a label isn’t the difficult part;
maintaining your reputation is. With a new designer
launching their brand every other day, each one must
have their own uniqueness and style stand out as a label.
One such aspiring designer on the block is Hira Ali, a
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